Associate Director, Sub-Regional Marketing Business Partner - France

Illumina; France; À distance; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A leading genomics company is seeking an Associate Director, Sub-Regional Marketing Business Partner to develop and implement marketing strategies for France. This remote position requires strong healthcare marketing experience, strategic planning skills, and a collaborative approach to achieve commercial goals. Candidates should possess a relevant degree, with an MBA preferred, and have a track record in marketing within the healthcare sector. This role involves budget management, market analysis, and cross-functional collaboration to drive pipeline health and demand generation.

Prestations

Flexible time off

Private medical insurance

Employee stock purchasing program

Volunteer time off

Qualifications

• Extensive experience in marketing, with a focus on healthcare.
• Ability to develop and execute go-to-market strategies.
• Experience managing marketing budgets and tracking performance.

Responsabilités

• Formulate and execute the marketing plan for France.
• Coordinate marketing programs and activities to achieve targets.
• Monitor customer engagement and adjust plans accordingly.
• Conduct market research and analysis to identify opportunities.

Connaissances

Healthcare marketing experience

Cross-functional collaboration

Strategic planning

Project management

Market analysis

Formation

Bachelor’s degree in Biology or Biochemistry

MBA

Description du poste

Overview

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Associate Director, Sub-Regional Marketing Business Partner – France

France – Remote

The Role

This position sits within the Regional Field Marketing organization and serves as a key member of the sub-regional General Manager''s (GMs) extended leadership team. The ideal candidate will be responsible for developing, managing, and implementing strategic marketing plans aligned to sub-regional business plans. This includes marketing strategies and go-to-market tactics for Illumina’s on-market product portfolio, and new product introductions, to reach target customer segment.

This role requires a strong understanding of healthcare, commercial and research customer types, as well as understanding of branding, content creation and deployment, digital marketing, and the unique needs of marketing in France.

The position provides Marketing expertise, thought partnership, and support to the sub-regional commercial team and Channel Partners to facilitate and enable Marketing programs to achieve the sub-regional revenue goals. The role will be responsible for leveraging sub-regional market insights, product portfolio knowledge, and competitive intelligence to develop detailed Marketing plans targeting customer segments to drive demand and pipeline health. This will involve coordinating tactical flight plan execution using shared Programs, Events, Tradeshows and Digital resources within the Regional Field Marketing Team.

Illumina''s employee benefits are industry-leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off, and much more!

Why you

We are searching for a dynamic candidate who recognizes the potential of combining creativity and analytics to drive impactful, local marketing campaigns. To excel in this role, you will combine strong subject matter expertise and understanding of the customer types and product portfolio, with market awareness, business acumen and leadership skills. Cross-functional collaboration in a matrixed organization will be critical to success. This is an individual contributor role with high visibility, working in a cross-functional organization.

Key Responsibilities :

• Formulate the marketing plan to support Illumina’s commercial goals in France. Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
• Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.
• Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams. Ensure alignment of activities and product / segment strategies internally, as well as clear metrics associated with delivery and effectiveness of these activities. Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing for deployment.
• Assess customer pipeline Marketing KPIs in sub-region by stage. Align to regional business plan (RBP) targets and reverse waterfall KPIs for pipeline health and coverage.
• Build target customer engagement plan in sub-region for current and new customers with GM, Sales, Sales Specialists, Strategic Growth, and Global teams.
• Report on Customer pipeline health KPIs regularly with GMs, Sales, Sales Specialists, Strategic Growth team. Adjust Customer engagement plan to meet targets for the sub-regional business plan. Coordinate with Regional and Global teams to monitor customer pipeline KPIs and adjust plans to maximize pipeline health and return on marketing investments.
• Performance tracking & reporting: work with campaign manager and ComOps partners to analyze and report on the performance of marketing campaigns and activities, providing insights and recommendations for continuous improvement.
• Track leads generated from marketing activities
• Report and analyze program performance and sales pipeline to ensure ROI for investments and efforts
• Evaluate the performance of omni-channel marketing programs and recommend improvements
• Ensure the return on investment of marketing activities is in line with European targets
• Review targets and dashboards to measure efficiencies of your marketing activities; report on these metrics regularly and adjust tactics to improve performance.
• Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing.
• Market research & analysis: engage with product marketing, TAMs and market analyst to conduct in-depth market research and analysis to identify opportunities, trends, and customer insights that drive regional strategies and tactics.
• Budget management : develop and manage the customer segment marketing budget, ensuring efficient allocation of resources and maximizing ROI

Requirements :

• Bachelor’s degree in Biology, Biochemistry, or a related subject area; M.BA is preferred.
• Extensive experience of marketing / healthcare marketing experience; deep understanding on multiomics is a plus
• Experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy & execution.
• Proficiency in 4Ps and marketing mix, media outreach, content strategy / marketing, VOC / VOS, segmentation, multi-channel lead generation, value proposition, demand / lead generation strategies, and marketing program development and execution.
• Ability to prioritize and influence without authority in a large organization within a highly matrixed environment.
• Collaborative approach to developing and sharing strategy, tactics, and analytics.
• Demonstrates creativity, problem-solving ability, strong analytical and execution skills.
• Plan, monitor, and manage budgets, schedules, and performance requirements for the assigned business unit(s) and project(s).
• A track record of building measurable programs and marketing communications efforts that deliver against bold business goals
• Highly organized with the ability to plan a project without missing a beat
• Intellectually curious and comfortable in a hands-on role, analyzing what’s working and what’s not
• Strategic focus and ability to lead teams without authority
• Travel is required (~25%)
• INDEUR

#LI-REMOTE

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact To learn more, visit : . The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.