Advocacy Manager Rabanne - F / H / X

Puig; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

Une entreprise internationale de beauté recherche un(e) Global Advocacy Manager basé(e) à Paris. Vous serez responsable de la stratégie d'advocacy, conçu pour augmenter la visibilité de la marque, et d'engagements authentiques des consommateurs via TikTok et Instagram. Un minimum de 4-5 ans d'expérience dans un rôle similaire est requis, ainsi qu'une solide expertise en marketing d'influence et en gestion de communauté.

Prestations

Opportunités d'apprentissage et de développement

Culture de travail créative et accueillante

Rémunération compétitive

Qualifications

• Minimum de 4-5 ans d'expérience en advocacy globale ou marketing d'influence.
• Expertise prouvée en conception de briefs créatifs.
• Succès démontré dans la gestion de campagnes de médias sociaux.
• Compréhension solide des dynamiques des plateformes sociales, notamment TikTok et Instagram.

Responsabilités

• Développer et mettre en œuvre un cadre d'advocacy mondial.
• Concevoir et lancer des défis pour stimuler l'engagement.
• Identifier les meilleurs produits pour le seeding au sein du catalogue.
• Concevoir des entonnoirs d'advocacy pour maximiser les conversions.

Connaissances

Communication efficace

Marketing d'influence

Stratégies de commerce social

Gestion de communauté

Description du poste

Overview

The Global Advocacy Manager will lead the strategic vision, execution, and continuous evolution of brand advocacy across multiple markets, to build brand awareness in key social platforms : TikTok & Instagram and drive traffic & conversion on DTC as a priority channel.

This role focuses on creating cohesive, impactful, and creative advocacy strategies that drive brand awareness, earned reach, authentic consumer engagement, and measurable growth with direct sales on DTC.

The ideal candidate will bring expertise in building relationships with advocates, influencers, and key opinion leaders while possessing a deep understanding of creative briefing, toolkits development, and seeding strategies within the luxury beauty and fashion industries.

Ce que vous aurez à faire

1. Advocacy Strategy & Framework

Develop and implement a global advocacy framework to elevate brand visibility, enhance organic engagement, and drive consumer loyalty. Ensure that strategies deliver strong earned media value (EMV), social impact, and measurable business outcomes (incremental sales).

Lead the creative vision for advocacy campaigns, ensuring they align with the brand’s tone, values, and aspirations while driving innovation in content and storytelling to optimize consumer engagement.

Oversee the ideation and implementation of advocacy activations, leveraging cross-channel opportunities across the full brand team : PR, Social Media, Events, E-Commerce, CRM, Media, ERetail.

Manage the relationship with the third-party advocacy platform partner to ensure advocacy programs are constantly optimized to drive highest impact.

2. Activation & Challenge Design

Design and launch monthly challenges, missions and gamified tasks via DUEL to spark engagement, content creation, and repeat brand interactions.

Build reward structures that incentivize and celebrate advocate contributions (e.g., exclusive perks, visibility, affiliate codes, early access).

Reactivate inactive advocates using personalized outreach, fresh content formats, and targeted re-engagement workflows. Co-create CRM journeys & emails to keep Advocates engaged on the community, with the digital team.

3. Advocacy Activation Calendar

Identify within the brand product catalogue the best product for seeding (seeding via the platform, or product to buy on the platform) to achieve the highest impact on the brand communities (engagement, sales… ) in strong collaboration with the ecommerce & e-retail & the marketing operational teams.

Identify key voices in the luxury beauty and fashion space to nurture brand relationships and create impactful seeding experiences that generate buzz and engagement.

Collaborate with local teams to adapt seeding initiatives, ensuring relevance to cultural nuances and market priorities.

4. Drive Conversion via Social Advocacy on DTC

Design and optimize advocacy funnels to drive conversion on our DTC platforms.

Drive affiliation towards DTC

Work closely withthe Digital team to align advocacy with promotional calendars and growth DTC campaigns.

Design bundles, product recommendation with DTC team, to influence advocates on their purchase on DTC.

Select relevant UGC, that can be used across owned DTC touchpoints (email, PDPs, homepage, etc.) to enhance trust and social proof. Working together with the Digital team.

5. Creative Briefing & Toolkit Development

Develop clear, compelling creative briefs for content creators, influencers, and internal teams to produce authentic, on-brand assets that resonate globally and locally.

Design and distribute toolkits that guide markets in executing consistent advocacy campaigns. Toolkits should include content guidelines, key messaging, visual assets, best practices, and activation timelines to ensure alignment and quality across regions.

Partner closely with internal business & creative teams and agencies to ensure that all creative outputs meet brand standards and market expectations.

6. Global & Local Alignment

Act as the central point of contact for global advocacy initiatives, offering strategic guidance to regional teams to ensure cohesion in execution and messaging.

Facilitate collaboration across internal teams, including PR & Influence, Social Media, E-Commerce, Events, and Community Management, Tech, Third party partner, to ensure seamless activation of advocacy programs.

Provide tools, templates, and playbooks to regional teams, enabling them to execute impactful local initiatives that ladder up to the global strategy.

Nous serions ravis de vous rencontrer si vous avez

• Minimum of 4-5 years of experience in global advocacy, influencer marketing, or related consumer engagement roles within luxury beauty, fashion, or premium lifestyle categories.
• Proven expertise in creative briefing, toolkits development, and seeding strategies that drive EMV and audience growth.
• Demonstrated success in designing and executing PR & Influence strategies, Social Media campaigns, Community Management initiatives, and Event activations.
• Solid understanding of social commerce, loyalty, and consumer acquisition strategies, & social commerce with a proven track record of driving incremental DTC sales.
• Deep understanding of the key social platforms dynamics and latest evolution, primarily Tiktok and Instagram. Strong social community management skills to drive brand love & business .
• Strong leadership skills with the ability to inspire and align cross-functional, multicultural teams across global markets.
• Exceptional communication, presentation, and relationship-building skills.
• A data-driven mindset with the ability to analyze complex metrics, identify trends, and provide actionable recommendations.
• Creative and strategic thinker with a passion for luxury beauty, storytelling, and consumer-centric advocacy programs.

Ce que vous allez aimer chez nous

Une culture de travail entrepreneuriale, créative et accueillante

Des opportunités d'apprentissage et de développement

Une entreprise internationale avec de nombreuses opportunités d’évolution professionnelle

Une rémunération et des avantages compétitifs