Vice President of Marketing Saas Company

GALILEO RH; Vigo; Presencial; EUR 75.000 - 100.000; Jornada completa

Descripción de la vacante

Una empresa de SaaS con sede en Vigo, España, busca un líder de marketing senior con más de 10 años de experiencia en el sector. El candidato ideal diseñará una hoja de ruta de marketing que potencie el crecimiento a través de la generación de leads y el posicionamiento de marca en mercados europeos. Se requieren habilidades de liderazgo y una mentalidad analítica, junto con fluidez profesional en inglés y experiencia en plataformas de CRM como HubSpot y Microsoft Dynamics.

Formación

• Más de 10 años de experiencia en roles de marketing senior en empresas SaaS.
• Capacidad demostrada para apoyar el crecimiento en contextos de transformación rápida.
• Mentalidad analítica sólida y uso práctico de plataformas de CRM y automatización de marketing.

Responsabilidades

• Diseñar y liderar una hoja de ruta de marketing paneuropea.
• Construir y optimizar programas de generación de leads.
• Establecer una presencia de marca coherente en mercados europeos.

Conocimientos

Generación de demanda

Posicionamiento de marca

Ejecución go-to-market

Liderazgo

Análisis de datos

Comunicación en inglés

Herramientas

HubSpot

Microsoft Dynamics

Descripción del empleo

Scope of the Role

Descubra si esta oportunidad es adecuada para usted leyendo toda la información que sigue a continuación.

Market Strategy & Commercial Impact

• Design and lead a pan-European marketing roadmap aligned with business growth priorities.
• Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers.
• Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.

Revenue Enablement & Product Positioning

• Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content.
• Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency.
• Develop product narratives and messaging frameworks that clearly articulate customer value and business outcomes.

Brand Development & Visibility

• Establish a coherent and differentiated brand presence across European markets.
• Drive external visibility through media relations, thought leadership, and executive communications.
• Ensure consistent tone, messaging, and storytelling throughout the customer lifecycle.

Team & Operating Model

• Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities.
• Introduce scalable processes, reporting standards, and automation to support sustainable growth.
• Promote a results-oriented, collaborative culture focused on experimentation and continuous improvement.

Success Metrics

• Contribution of marketing to overall pipeline and revenue generation.
• Improvement in conversion rates from lead to customer over time.
• Optimization of customer acquisition costs through smarter channel mix and execution.
• Increased brand recognition and visibility within target markets.
• Higher engagement, adoption, and retention driven by lifecycle marketing initiatives.
• Operational efficiency of the marketing function, including speed of execution and ROI measurement.

Key Focus Areas & Complexities

• Scaling demand generation across multiple regions while maintaining relevance and quality.
• Creating a unified brand experience in culturally diverse markets.
• Balancing leadership responsibilities with day-to-day operational involvement.
• Aligning marketing closely with sales, product, and customer-facing teams.
• Establishing reliable performance measurement in a growing and evolving tech environment.
• Standing out in competitive SaaS and hospitality landscapes through clear differentiation and customer-centric messaging.

Profile

Required Experience

• Extensive experience (10+ years) in senior marketing roles within SaaS companies.
• Demonstrated ability to support growth in fast-scaling or transformation contexts.
• Strong command of demand generation, positioning, and go-to-market execution.
• Proven leadership skills with the ability to influence at executive level.
• Experience operating across multiple European markets.
• Strong analytical mindset with hands‑on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics).
• Professional fluency in English; additional European languages are advantageous.