(V-757) - Marketing Director

IKIGAI TALENT GROUP; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A B2B SaaS company in the cybersecurity space is seeking a Marketing Director to shape their brand and own the marketing strategy. This high-growth opportunity involves defining go-to-market strategies, leading demand-generation initiatives, and collaborating across teams. Experience in B2B SaaS marketing is essential.

Servicios

25 holidays

Mental health support

Formación

• Experience in B2B SaaS marketing, ideally in startups.
• Proven ability to build marketing strategies from scratch.
• Strong knowledge of lead generation and funnel optimization.

Responsabilidades

• Define and lead the go-to-market strategy to enhance brand awareness.
• Develop brand positioning, messaging, and content across channels.
• Use data to optimize performance and support strategic decisions.

Conocimientos

Lead generation

Funnel optimization

Automation tools

Stakeholder management

English fluency

Descripción del empleo

We are looking for a Marketing Director role for an early-stage B2B SaaS company operating in the cybersecurity space.

Backed by experienced tech founders, the company is building a next-generation platform tackling complex digital threats for enterprise clients.

If you're excited about shaping a brand from the ground up and owning the full marketing strategy in a high-growth environment, this could be your next big move.

Responsibilities:

1. Define and lead the go-to-market strategy, driving demand and enhancing brand awareness.
2. Lead the creation and management of scalable demand-generation initiatives to drive qualified leads.
3. Develop brand positioning, messaging, and content across channels.
4. Collaborate with Product, Sales, and Customer Success teams on campaign execution.
5. Use data to optimize performance and support strategic decisions.

Requirements:

• Experience in B2B SaaS marketing, ideally in startups.
• Proven ability to build marketing strategies from scratch.
• Strong knowledge of lead generation, funnel optimization, and automation tools.
• Excellent communication and stakeholder management skills.
• Fluent in English; cybersecurity or tech product experience is a plus.

Benefits:

• Salary Range: Up to 90k, based on experience.
• Hybrid work model (2-3 days/week).
• Other benefits: 25 holidays, mental health support, and more.