SEO & AI Search Strategy Manager

FlexTal Staffing LLC; Castilla-La Mancha; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading staffing agency based in Spain seeks a strategic SEO leader to drive organic growth across multiple Senior Living communities. The ideal candidate will lead advanced SEO initiatives, optimize for AI-driven platforms, and foster digital authority. With a focus on results and team development, this role offers opportunities for mentorship and impact on company growth. The position includes benefits such as health insurance, vacation days, and a hybrid work model.

Servicios

Christmas Bonus: 30 days paid in December

Major Medical Expense Insurance: Up to $20,000,000.00 MXN

Minor Medical Insurance

Dental Insurance

Life Insurance

12 vacation days

3 Floating Holidays

Cell Phone Reimbursement & Transportation Subsidy

Multicultural Exposure

Hybrid Work Scheme

Career Growth Opportunities

Exclusive Discounts

Academic Agreements

Formación

• 3+ years of experience in advanced SEO and organic growth roles.
• Strong understanding of technical SEO, local SEO, and digital authority.
• Professional fluency in English (written and spoken).

Responsabilidades

• Lead advanced SEO strategies for a multi-location Senior Living portfolio.
• Optimize content and site structures for AI-driven platforms.
• Act as a mentor and strategic partner to the marketing team.

Conocimientos

Advanced SEO

Digital authority building

Content strategy

Technical SEO

Collaborative leadership

Data-driven decision making

Herramientas

Google Analytics

Google Search Console

SEMrush

Ranki

Descripción del empleo

About the Role

We are seeking a strategic and forward-thinking leader to drive the organic growth and digital authority of multiple Senior Living communities. This role goes beyond traditional SEO, focusing on how search engines and AI-powered generative platforms understand, trust, and recommend brands.

This position is results-driven and performance-oriented, with clear goals tied to measurable outcomes, while also emphasizing collaboration, long-term growth, and team development.

Key Responsibilities

SEO, AIO & GEO Strategy

• Lead advanced SEO strategies for a multi-location Senior Living portfolio.
• Develop entity-based and semantic SEO frameworks to ensure clarity and authority.
• Optimize content and site structure for AI-driven and generative engines, including Google AI Overviews, Bing Copilot, ChatGPT, Gemini, and Perplexity.
• Ensure brand and community consistency across all digital signals used by search engines and AI systems.

Content & Authority Strategy

• Guide educational and editorial content strategy aligned with E-E-A-T (Experience, Expertise, Authority, Trust).
• Ensure content answers real, intent-driven questions with depth, clarity, and empathy.
• Position communities as trusted guides for families—not advertisers.

Digital Authority & Backlink Strategy

• Design and execute high-quality backlink strategies to strengthen domain and entity authority.
• Build and maintain relationships with relevant organizations, media outlets, and industry partners.
• Lead ethical and strategic backlink acquisition through editorial collaborations, content partnerships, and evaluated paid opportunities.
• Ensure all authority-building efforts support long-term SEO and GEO objectives.

Local Search & Search Experience (SEMO)

• Oversee local search optimization across Google Business Profile, Bing Places, and related platforms.
• Ensure accuracy and consistency across NAP, services, reviews, and community descriptions.
• Understand how local and reputation signals influence both traditional and AI-driven discovery.

Cross-Channel Awareness (Paid & Programmatic Alignment)

• Maintain awareness of paid media and programmatic environments to collaborate effectively with PPC teams.
• Use insights from paid and programmatic campaigns to inform organic and GEO strategy.
• Align organic and paid efforts without directly managing paid media execution.

Team Leadership & Development

• Act as a mentor and strategic partner to the marketing team.
• Support team growth through guidance, collaboration, and knowledge-sharing.
• Foster a culture of accountability, curiosity, and continuous improvement.
• Help elevate team performance through clear priorities and shared goals.

Performance Measurement & Results

• Own and track performance based on clear, outcome-driven metrics, including but not limited to:
  • Organic visibility and qualified traffic growth
  • Local search presence and dominance
  • Brand and community authority signals
  • AI-driven discovery and visibility across generative platforms
• Establish benchmarks, KPIs, and reporting frameworks to measure progress over time.
• Translate performance data into actionable insights and strategic adjustments.
• Operate with a strong focus on results, accountability, and continuous optimization.

• 3+ years of experience in advanced SEO and organic growth roles.Deep understanding of AIO and Generative Engine Optimization (GEO), with success evaluated through clear, outcome-based performance metrics.
• Proven experience managing SEO strategies for multi-location or enterprise websites.
• Strong understanding of technical SEO, local SEO, content strategy, and digital authority.
• Professional fluency in English (written and spoken).
• Preferred Qualifications: Google Analytics, Google Search Console, Google Tag Manager, Google Trends, SEMrush, and Ranki (or similar).
• Key Skills & Attributes: Strategic, system-oriented thinker with a results-driven mindset. Comfortable being measured by impact, not activity. Clear communicator who can translate data into decisions. Ethical, quality-driven approach to authority building. Collaborative leader genuinely invested in team growth and success. Adaptable, proactive, and future-focused.

• 🎄Christmas Bonus: 30 days, to be paid in December.
• 🩺Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• 🩹Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• 😁Dental Insurance: Always smile with confidence!
• 💼Life Insurance
• 🌴Vacation Days: 12 vacation days.
• + 📅Floating Holidays: 3
• 📱Cell Phone Reimbursement & Transportation Subsidy.
• 🌐Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• 🌍Multicultural Exposure: Work with operations within Mexico and the United States.
• 🎉MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• 💸Exclusive Discounts: Benefits with different companies for being part of MezTal.
• 📚Academic Agreements: Access to national universities and language schools.
• 🚀Career Growth: We will search for the best conditions for progressing in your career.