Senior User Acquisition Manager (Google Ads)

carrots; Madrid; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A fast-moving studio is seeking a Senior User Acquisition Manager to drive performance across Google and Meta Ads. This role demands extensive experience with consumer subscription apps, proficiency in data analytics, and the ability to mentor junior team members. You will be responsible for scaling campaigns, optimizing conversion signals, and managing significant monthly budgets. The position includes flexible work hours, a performance bonus of up to 45%, and generous professional development opportunities.

Servicios

Performance Bonus

Flexible working hours

Private office space

Training budget

In-office catering

Formación

• Experience managing €100k+ monthly across Google Ads and Meta Ads.
• Familiar with launching and scaling Meta for mobile apps.
• Ability to build actionable dashboards for decision making.

Responsabilidades

• Scale paid growth across Google and Meta Ads.
• Engineer smarter conversion signals with data teams.
• Pilot Apple Search Ads and coordinate organic TikTok.

Conocimientos

Google Ads management

Meta Ads management

Data analysis

Conversion optimization

Budget management

Mentoring

Herramientas

Looker

BigQuery

RevenueCat

Firebase

Amplitude

Descripción del empleo

Overview

Carrots Lab is a fast‑moving studio building and scaling consumer subscription apps (iOS / Android). We manage meaningful monthly budgets and operate with a strict payback mindset. We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA / ASO and organic TikTok. This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

Responsibilities

• ⭐ Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback.
• Signal engineering with our data analyst: choose / weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
• Cash discipline & reporting: treat spend like it’s your own.
• Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative / store assets), plus coordinate organic TikTok via a creator‑outreach intern.
• Creative direction (performance): brief a junior motion designer for Meta video tests; Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
• Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
• Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude.
• Playbook: documented testing cadence (weekly) and budget reallocation rules.
• Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding).
• Partner with the Data Analyst to test proxy events and predicted LTV (e.g., own ASO roadmap – keyword strategy, Product Page Optimization, custom store listings, screenshots / video iterations).
• Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view / desired KPI).
• Hands‑on budgets & results.

Qualifications

• You have directly managed €100k+ / month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV : CAC).
• You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT / SKAdNetwork‑aware measurement).
• Google Ads for apps.
• You’ve built actionable dashboards (preferably Looker) and make decisions from cohort / LTV data, not screenshots.
• Frugal with spend, relentless on payback, and comfortable being challenged with data.
• Familiarity with BigQuery and collaborating on models (you don’t need to code); Experience with RevenueCat (subscriptions), Firebase (events / remote config), Amplitude (funnels).
• Experience mentoring juniors (design, interns) and building test calendars.

Benefits

• Performance Bonus: Opportunity for a Quarter Performance Bonus of up to 45%, tied to critical UA KPIs.
• Flexibility & Time Off: Flexible working hours, 25 days annual leave, and 1 month of 'work from anywhere' outside of Spain.
• Executive Workspace & Tech: Private offices at Norrsken House Barcelona (with complimentary membership) and a generous €5,000 EUR budget for professional home‑office equipment.
• Delicious, healthy, and flexible in‑office catering — meals starting at just €2–€3.
• Training: Dedicated Budget for an education program and Tailored career plan with performance reviews and salary calibrations every 6 months.