Product Manager CRM

Viscofan; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A global leader in health solutions is seeking a Product Marketing Manager to drive the lifecycle of health-related products in the Nutra Medical Business Unit. This role demands a strong background in health industries, with at least 10 years of experience. Responsibilities include market research, cross-functional collaboration, and executing effective marketing strategies. The ideal candidate is fluent in English and Spanish, with skills in market analysis and product innovation methodologies. Join a team committed to shaping the future of health solutions.

Formación

• Minimum 10 years’ experience in product marketing within health-related industries.
• Experience with nutraceuticals, supplements, medical devices, and pharmaceuticals.
• Ability to create scientific marketing materials such as technical sheets and clinical evidence.

Responsabilidades

• Lead the full lifecycle of health-related products from development to market launch.
• Conduct market research and competitive intelligence.
• Collaborate with cross-functional teams for product development.
• Execute marketing mix strategies including digital campaigns and events.
• Manage marketing budgets and justify investments.

Conocimientos

Fluency in English and Spanish

Market analysis tools (quantitative & qualitative)

CRM and marketing automation

Product innovation methodologies (Agile, Stage Gate)

Educación

Bachelor’s degree in Health Sciences, Pharmacy, Biotechnology, Biology, Chemistry or Marketing

Herramientas

SEO/SEM tools

Business Intelligence (BI) tools

E-learning platforms

Descripción del empleo

Viscofan

is the world leader in the production and distribution of casings for the meat industry. With operations in more than 110 countries

and a team of over 5,500 people,

we combine industrial excellence and innovation to lead both the food and biotechnology markets.

Join our global team as a

Product Marketing Manager

in our

Nutra Medical Business Unit

, where you'll play a pivotal role in shaping the future of health solutions across nutraceuticals, pharmaceuticals, and biomaterials.

Your mission will be to lead the full lifecycle of health-related products—from development to market launch—ensuring strategic positioning, regulatory compliance, and commercial success. You will act as a key connector between R&D, production, regulatory, and commercial teams, driving innovation and growth in a highly regulated and competitive industry.

Conduct market research and competitive intelligence in nutraceuticals and biomaterials

Collaborate with cross-functional teams (R&D, QA, Regulatory, Production, Marketing) for product development

Create scientific marketing materials : technical sheets, clinical evidence, white papers

Execute marketing mix strategies (online / offline), including digital campaigns, events, and PR

Support sales teams with training, tools, and demand generation initiatives

Manage marketing budgets and justify investments

Bachelor’s degree in Health Sciences, Pharmacy, Biotechnology, Biology, chemistry (combined with Marketing studies background) or Marketing Bachelor´s degree (combined with technical / scientific background)

Minimum 10 years’ experience in product marketing within health-related industries (nutraceuticals, supplements, medical devices, pharma)

Fluency in English and Spanish. German is a plus.

Market analysis tools (quantitative & qualitative)

CRM, marketing automation, SEO / SEM, BI tools, e-learning platforms

Product innovation methodologies (Agile, Stage Gate)

Formulation of supplements, drugs, and medical devices

Contribute to impactful projects with a global footprint.