MarTech Solutions Architect

Kapturall; Madrid; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

A leading marketing operations agency in Madrid is seeking a MarTech Solutions Architect to guide clients in maximizing their marketing technologies like Adobe Marketo. The successful candidate will manage marketing automation development, optimize lead nurturing processes, and ensure effective project delivery. Must possess strong digital marketing skills and experience in Marketo implementation. This position offers a collaborative and dynamic work environment with opportunities for growth and training.

Servicios

Competitive salary plus performance bonus

Continuous training

Paid Gym membership

Flexible working hours

Paid birthday day off

New office environment

Formación

• 5-8 years of experience in Marketo design and implementation.
• 2 years leading Marketo Engage implementations.
• Ability to write SQL queries and model relational data.
• Excellent verbal and written communication skills in English and Spanish.

Responsabilidades

• Work with clients using best practices in marketing automation.
• Design technical architectures aligned with business goals.
• Translate business requirements into technical specifications.
• Lead client meetings and manage expectations.
• Train internal teams and clients on platform usage.

Conocimientos

Marketo design and implementation

Digital marketing techniques

SQL queries

HTML/CSS

English and Spanish communication

Educación

Marketo Certified Solutions Architect

Experience in marketing operations management

Herramientas

Adobe Marketo

Salesforce

Dynamics 365

Descripción del empleo

Role Overview

Kapturall is a fast-growing and industry-leading marketing operations agency offering a wide range of consulting services to help our clients fully leverage their Marketing Technologies, optimize their demand generation processes, and achieve their business objectives.

Our mission is to help Marketers be successful in combining marketing technologies and data to create meaningful relationships that generate revenue.

We believe a better workplace creates a better customer experience. We work hard, but also play hard and love to learn and have fun. We have a young, dynamic and collaborative team in which you will have the opportunity to grow! Our team is truly international and multicultural : it includes people from 7 different countries speaking 7 languages in total.

We’re based in Madrid and work for mid-sized and enterprise companies from all over Europe and LATAM, in different industries such as Software and Technology, Higher Education, Financial Services, Manufacturing, etc.

Role Overview :

This role blends the strategic vision of a marketing architect with the consultative expertise of a marketing operations specialist. Our MarTech Solutions Architect will guide clients through the creation, optimization, and scaling of lead nurturing, lead scoring, and automated marketing programs - leveraging our star platform : Adobe Marketo - and CRM systems to generate qualified leads, enhance brand awareness, and maximize marketing ROI.

You will manage the full lifecycle of marketing automation development, from requirements gathering and solution design to testing, configuration, analytics, and optimization. In addition to deep expertise in marketing automation, you will evaluate, integrate, and improve broader marketing technology ecosystems to deliver scalable, efficient, and business-aligned solutions.

Key Responsibilities

• Work with clients to turn Marketo into a revenue driver, using best practices in marketing automation, lead management and revenue performance management.
• Design technical architectures and data-driven marketing strategies aligned with business goals.
• Translate business requirements into detailed technical specifications for development and operations teams.
• Configure marketing platforms (Marketo, CRM, etc.) and oversee development, testing, and deployment.
• Serve as technical subject matter expert on Marketo, advising clients and internal teams on best practices, integrations, and optimizations.
• Create clear and comprehensive technical and architectural documentation.
• Collaborate with cross-functional teams to ensure successful project delivery.
• Lead client meetings, manage expectations, and update deployment strategies.
• Train and enable internal teams and clients on platform usage and workflows.
• Identify opportunities for continuous improvement, innovation, and scalability in implemented solutions.
• Support project estimation, technical discovery, and roadmap planning.

Ideal Candidate Profile

• 5-8 years of experience in Marketo design and implementation with deep system knowledge.
• 2 years leading Marketo Engage implementations and working with CRMs (Salesforce, Dynamics 365).
• Marketo Certified Solutions Architect (MCSA) is preferred or obtained within 3 months of hire.
• Proven experience with digital marketing techniques including inbound / outbound marketing, demand generation (email, tradeshows, webinars, sales enablement, REST / SOAP APIs), etc.
• Ability to write SQL queries and model relational data.
• Familiarity with HTML, MJML, CSS, and responsive email coding.
• Experience working with business owners in defining reporting and data & project requirements.
• Excellent english & spanish verbal and written communication skills, both technical and business-oriented.
• A relevant experience in a marketing operations management role is a plus.
• A flexible, positive attitude with the ability to adapt to an ever-changing environment.

Perks and Benefits

• Work with the best! Be part of a multi-cultural and ambitious team that is full of energy and enjoys learning and applying cutting-edge technology.
• Competitive salary based on responsibilities and experience + Bonus based on performance.
• Continuous training on areas ranging from digital marketing to soft skills.
• Regular after works and fun activities, such as escape rooms, wine testing, or simply hang out with your colleagues.
• Paid Gym membership.
• Paid language classes.
• Paid birthday day off.
• Flexible working hours.
• Our brand-new office is ready for you! Whether you prefer the energy of in-person collaboration or the comfort of working from home, you choose what works best.

Your next opportunity might be right here — let us find you!

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