Marketing Manager B2B

CGI; Palma de Mallorca; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading technology firm in Palma de Mallorca is seeking a Marketing Manager B2B to manage inbound and SEO marketing strategies. The ideal candidate has over 5 years of experience in technology, particularly with a SaaS sales model, and at least 3 years of experience leading demand generation. This hybrid role includes managing lead processes and executing webinars. The company offers a permanent contract, flexible compensation, and opportunities for training and development.

Servicios

Competitive salary based on experience

Flexible compensation (childcare voucher, meal vouchers, transport card)

Employee stock purchase plan

Training and development in various technologies

CGI member benefits club

Life and accident insurance

Excellent work environment

Formación

• 5+ years of technology experience with a SaaS sales model.
• At least 3 years leading demand generation and managing a small team.
• Proficiency in inbound / SEO marketing and B2B paid marketing.

Responsabilidades

• Own inbound / SEO marketing strategies and paid B2B marketing.
• Plan and execute webinars and partnerships with other companies.
• Manage end-to-end lead processes and handoff to Sales.

Conocimientos

SaaS sales model

Inbound / SEO marketing

B2B paid marketing

Lead management

KPI analysis

Descripción del empleo

Overview

Marketing Manager B2B role at CGI. Hybrid work model in Palma de Mallorca.

We are seeking a Marketing Manager B2B with 5+ years in technology with a SaaS sales model and at least 3 years leading demand generation and a small team, accustomed to mid / long advisory cycles and high switching costs environments.

Responsibilities

• Own inbound / SEO marketing strategies and paid B2B marketing (LinkedIn and Google).
• Plan and execute webinars and partnerships with other companies.
• Manage end-to-end lead processes (ICP, MQL / SQL, lead scoring, nurturing) and handoff to Sales.
• Work with KPIs such as CAC, payback, LTV / CAC, MQL→SQL, SQL→Win, demo rate, and landing page conversion.

Qualifications

• 5+ years of technology experience with a SaaS sales model.
• At least 3 years leading demand generation and a small team.
• Experience with consultative sales cycles and high switching costs environments.
• Proficiency in inbound / SEO, B2B paid marketing, webinars, partnerships, and end-to-end lead management.
• Comfortable working with KPIs such as CAC, payback, LTV / CAC, MQL→SQL, SQL→Win, demo rate, and landing page conversion.
• Location : Hybrid in Palma de Mallorca.

Benefits / What CGI offers

• Permanent contract
• Competitive salary based on experience
• Possibility of remote work
• Flexible compensation (childcare voucher, meal vouchers, transport card)
• Employee stock purchase plan
• Training and development in various technologies
• CGI member benefits club
• Excellent work environment
• Life and accident insurance

If you have the capacity to work and a desire to continue learning in a dynamic and growing company, this is your opportunity. At CGI you are part of a team waiting for you.