Marketing Lead

C&M Travel Recruitment; Madrid; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading online travel business is seeking a DACH Marketing Lead based in either Barcelona or London. This role focuses on spearheading DACH marketing efforts, building demand and enhancing brand presence. Responsibilities include demand generation, managing social media strategies, and creating affiliate marketing programs. The ideal candidate should have a strong digital marketing background, be autonomous, and have fluency in both German and English. Competitive compensation tailored to the right individual is offered.

Formación

• Tenacious and hard-working individual with a growth mindset.
• Fluent in German and English.
• Experience in digital marketing and demand generation.

Responsabilidades

• Spearhead DACH marketing efforts and demand generation.
• Implement strategies to convert interest into bookings.
• Oversee social media strategy and manage influencer partnerships.
• Create and manage the DACH affiliate marketing program.

Conocimientos

Digital marketing

Demand generation

Affiliate marketing

Social media management

Influencer partnerships

Cultural awareness

Fluent in German

Fluent in English

Descripción del empleo

DACH Marketing Lead, Online Travel, London or Barcelona / Hybrid.

A superb opportunity to join this global, online travel business where you will be responsible for spearheading their DACH marketing efforts, building demand and raising the companies profile with DACH travellers.

The role will be generalist, albeit with a focus on demand generation, targeted campaigns, affiliates, social media, influencers and strategic partnerships.

Marketing Lead Responsibilities

Building demand generation across key channels.

Implement strategies to convert interest into bookings, utilising data to optimise channel performance and campaigns.

Oversee the social media strategy, spearheading influencer partnerships and media partners to enhance brand presence.

Create and manage the DACH affiliate marketing program

Champion the organisation's values and brand identity in all marketing efforts while ensuring campaigns resonate with the DACH audience's consumer behaviour, lifestyle and mentality.

Utilise data analytics to track and monitor the effectiveness of campaigns and channel performance.

Work closely with product teams to ensure they meet DACH demand for specific travel experiences.

Marketing Lead Skills Required

An alignment in company culture and values is key; we are seeking a tenacious, hard‑working individual with a growth mindset, who thrives being autonomous and has the ambition to build something great.

A strong cultural awareness with an ability to engage with individuals from diverse backgrounds and nationalities.

A generalist marketing background with excellent knowledge of digital marketing, demand generation, affiliates, social media, influencers and strategic partnerships.

Experience in the travel, leisure or hospitality sectors desirable; similar industry experience will also be considered.

Flexibility to accommodate calls with global colleagues and partners in different time zones, which are likely to fall outside the usual 9‑5 at times.

Must be fluent in German (Native or Professional Level) and English.

Marketing Lead Additional Details

A competitive package will be tailored to the individual, as it’s all about finding the right person for this key role!

We are ideally looking for this person to be based in Barcelona or London and will be hybrid out of either regional office (3‑4 days a week).