Marketing Insights & Analytics Director

Photocentric; Barcelona; Presencial; EUR 101.000 - 127.000; Jornada completa

Descripción de la vacante

A leading B2B SaaS company is seeking a Marketing Insights & Analytics Director to shape marketing effectiveness. The role involves analyzing marketing performance, developing dashboards, and collaborating with cross-functional teams. Ideal candidates have over 6 years of experience in marketing analytics, strong data analysis skills, and expertise in platforms like Power BI and Salesforce. This is a remote-friendly position that aims to influence key marketing initiatives and drive impactful business results.

Formación

• 6+ years of experience in marketing analytics or operations within a B2B SaaS environment.
• Strong data analysis capabilities including statistical methods.
• Proven ability to synthesize complex data into clear insights.

Responsabilidades

• Analyze marketing performance data to uncover trends.
• Develop and maintain performance dashboards using analytics tools.
• Define and track key marketing KPIs and deliver reports.

Conocimientos

Data analysis

Statistical methods

Marketing intelligence platforms

Business intelligence tools

Herramientas

Power BI

Salesforce

Marketo

Demandbase

Outreach

ZoomInfo

Descripción del empleo

Overview

This position is posted by Jobgether on behalf of Billtrust. We are currently looking for a Marketing Insights & Analytics Director in Anywhere.

If you're passionate about data-driven strategy and thrive in fast-paced environments, this role is an opportunity to shape the future of marketing effectiveness. As a key driver of insights and performance measurement, you'll lead the development of dashboards, reports, and analytics that guide strategic decisions. Collaborating with cross-functional teams, you'll transform complex datasets into actionable intelligence to support growth goals and marketing excellence. This remote-friendly position empowers you to influence key initiatives and drive measurable business impact through data storytelling.

Accountabilities

• Analyze marketing performance data across multiple channels to uncover trends, evaluate ROI, and provide insights that support strategic decision-making
• Develop and maintain performance dashboards and visualizations using tools like Power BI, Salesforce, Marketo, and CaliberMind
• Define and track key marketing KPIs, delivering regular reports to communicate progress and identify opportunities for optimization
• Oversee processes for consolidating and summarizing campaign metrics across global markets, ensuring data consistency and alignment
• Collaborate with marketing, sales, and revenue operations teams to implement scalable reporting systems and data-informed planning processes
• Partner with demand generation, field marketing, and web teams to ensure alignment between goals, activities, and outcomes
• Share best practices with cross-functional stakeholders, contributing to data literacy and process improvements across the business

Requirements

• 6+ years of experience in marketing analytics or operations within a B2B SaaS environment
• Strong data analysis capabilities, including knowledge of statistical methods and research practices
• Expertise in marketing and business intelligence platforms such as Power BI, Salesforce, Marketo, and familiarity with tools like Demandbase, Outreach, and ZoomInfo
• Proven ability to synthesize complex data into clear insights and strategic recommendations
• Deep understanding of multi-channel B2B marketing principles, including digital and