Marketing Director

Clearly; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading mental health platform is seeking a Marketing Director to oversee the full marketing strategy in Spain. This role focuses on optimizing performance marketing, managing budgets, and driving user acquisition through analytical insights. The ideal candidate has over 5 years of experience in digital marketing with a strong background in performance marketing, and a passion for mental health. The position offers competitive compensation, performance bonuses, and a remote-first culture.

Servicios

Competitive compensation

Professional development budget

33 days of vacation

5 days of mental health leave

10 days of paid sick leave

Formación

• 5+ years of experience as Marketing Director or VP of Marketing.
• Proven experience in performance marketing and digital marketing, preferably in marketplaces or healthtech.
• Strong analytical skills in funnel analysis and CAC/LTV.

Responsabilidades

• Own and optimize paid acquisition channels.
• Create dashboards for performance metrics.
• Design and run A/B tests across channels.

Conocimientos

Performance marketing

Analytical skills

Cross-functional collaboration

A/B testing

Fluent in English

Fluent in Spanish

Herramientas

GA4

Mixpanel

Looker

Meta Ads

Google Ads

Descripción del empleo

About Us

We’re a mental health platform that helps bridge the growing gap between rising demand for therapy and limited access to care. By combining meaningful, human-to-human sessions with psychotherapists and thoughtful AI support, we create an experience that is both deeply personal and globally scalable.

Clearly in numbers:

• 200,000+ therapy sessions delivered
• 800+ trusted, verified psychotherapists
• Only 4% of applicants join our platform — we always prioritize quality
• Active in several markets and growing fast, with new horizons ahead

About the Role

We’re looking for a data-driven Marketing Director who’s excited to build and scale a marketing engine that empowers people to access mental health care.

In this role, you’ll lead the full marketing strategy for the Spanish market, including paid acquisition and brand building. You’ll design and execute a multi-channel growth system, grounded in analytics, experimentation, and a deep understanding of people.

Key Responsibilities

• Performance marketing – own and optimize paid acquisition channels (Meta, Google, TikTok, etc.); manage budgets and drive efficient CAC
• Analytics & reporting – create dashboards for CAC, LTV, conversion rates, channel performance; build attribution models
• Funnel optimization – improve conversion across awareness, activation, and retention; drive continuous experiments
• Multi-market execution – collaborate with marketing and PR teams, adapting strategy for the Spanish market
• CRM & lifecycle marketing – build email, push, and in-app journeys to activate, engage, and retain users
• Growth experimentation – design and run A/B tests across channels, messaging, and landing pages
• Team collaboration – work closely with Product, Expansion, and Supply; align on KPIs and priorities
• Brand execution – apply brand and messaging guidelines with sensitivity to Spanish culture and language
• Budget management – manage marketing budgets; provide forecasts and ROI insights

Requirements

• 5+ years of experience as Marketing Director or VP of Marketing
• Proven experience in performance marketing, growth, and digital marketing (marketplaces or healthtech preferred)
• Proven success with multi-channel acquisition across international markets
• Strong analytical skills (funnel analysis, cohort analysis, CAC/LTV, A/B testing)
• Hands-on experience with GA4, Mixpanel, Looker, Meta Ads, Google Ads, etc.
• Ability to create strategy while owning operational execution
• Experience working cross-functionally
• English fluency (C1+)
• Spanish fluency (C2) — essential
• A genuine passion for mental health and building products that make a difference

What We Offer

• Competitive compensation + performance bonuses
• Professional development budget for conferences, courses, and learning programs
• Direct access to founders and cross-functional leadership
• A remote-first culture with flexibility, ownership, and fast decisions
• A meaningful mission backed by real traction — where your work can truly change lives
• 33 days of vacation
• 5 days of mental health leave
• 10 days of paid sick leave with no medical certificate