Lead Functional Analyst

SITA Switzerland Sarl; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global technology company based in Barcelona is looking for a Lead Functional Analyst to enhance its Salesforce Marketing Cloud solutions. You will collaborate with cross-functional teams, optimize customer engagement, and leverage your 8+ years of experience in digital marketing technology. This role also involves leading workshops, analyzing performance metrics, and supporting data governance and compliance in a diverse workplace. Flexibility in work location and hours is offered.

Servicios

Flex Week: Work from home up to 2 days/week

Employee Assistance Program (EAP)

Professional Development opportunities

Formación

• 8+ years experience in a functional/business analyst or digital marketing technology role.
• Experience with agile management/scrum projects.
• Familiarity with AI in Marketing Lead Management Automation and CRM.

Responsabilidades

• Lead functional design and implementation of Salesforce Marketing Cloud solutions.
• Act as liaison between Marketing, IT, and external vendors.
• Analyze digital marketing performance metrics to support improvements.

Conocimientos

Functional analysis

Digital marketing technology

Communication

Stakeholder management

Analytical skills

Educación

Bachelor's degree in information technology, Marketing, Business or related field

Herramientas

Salesforce Marketing Cloud

CRM systems

Marketing automation tools

Descripción del empleo

Overview

WELCOME TO SITA

We\'re the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world\'s air travel industry.

You\'ll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big?

Are you ready to love your job? The adventure begins right here, with you, at SITA.

About the Role & Team

As a Lead Functional Analyst, you will lead the functional design and implementation of Salesforce Marketing Cloud solutions, integrating CRM and Data Cloud capabilities with AI-driven insights to bridge the gap between marketing and technology. You will collaborate with cross-functional teams to optimize customer engagement, personalize marketing journeys, and enhance data governance and analytics. This role will be responsible for analyzing business needs, optimizing our Salesforce marketing ecosystem to support the implementation of solutions that drive lead generation, qualification & nurturing automation, data analytics and business growth. The ideal candidate has a solid understanding of Salesforce Marketing Cloud Account Engagement, CRM and Data Cloud technology stack & systems.

What You\'ll Do

• Act as the liaison between Marketing, IT, and external vendors to gather and translate business requirements into functional specifications, process flows, and user stories.
• Lead workshops and demos with stakeholders to define use cases and validate solutions.
• Collaborate with Salesforce Developers and Architects to ensure alignment between business goals and technical execution.
• Support the implementation & changes in our existing Salesforce Marketing Cloud, and integration with our Salesforce CRM, SITA Website, Customer Portal to support business activities & objectives.
• Evaluate and support implementation for the introduction of new marketing applications.
• Assist with the configuration, testing, and deployment of marketing automation tools.
• Analyze digital marketing performance metrics to identify lead conversion and support digital growth engine framework expansion & continuous improvements.
• Identify opportunities for using AI to improve lead scoring and engagement across Digital Marketing and CRM touchpoints
• Support data governance, privacy compliance and security.
• Provide support to troubleshoot and resolve issues related to digital campaigns, or lead management.
• Stay updated on digital marketing technology trends and recommend improvements to our existing tool landscape aligned with business goals & strategy.

Qualifications: About Your Skills

• At least 8+ years\' experience in a functional / business analyst or digital marketing technology role.
• Formal agile management / scrum project experience.
• Implementation of marketing automation and CRM platforms.
• Excellent communication and stakeholder management skills.
• Strong analytical, customer centric focus and problem-solving abilities with business stakeholders.
• Knowledge of digital marketing channels (email, web, social).
• Familiarity with Salesforce Marketing Cloud Account Engagement, Data Cloud and CRM.
• Familiarity with using AI for enhanced analytics and engagement in Marketing Lead Management Automation and CRM domain.
• Certifications such as Salesforce Administrator, Marketing Cloud Consultant, Data Cloud Specialist, AI Associate
• Bachelor\'s degree in information technology, Marketing, Business, or related field.

What We Offer

We\'re all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We\'re really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it\'s like to join our team and take a step closer to your best life ever.

• Flex Week: Work from home up to 2 days / week (depending on your team\'s needs)
• Flex Day: Make your workday suit your life and plans.
• Flex Location: Take up to 30 days a year to work from any location in the world.
• Employee Wellbeing: We\'ve got you covered with our Employee Assistance Program (EAP), for you and your dependents 24 / 7, 365 days / year. We also offer Champion Health – a personalized platform that supports a range of wellbeing needs.
• Professional Development: Level up your skills with our training platforms, including LinkedIn Learning
• Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and / or persons with disabilities to apply and self-identify in the application process.