Festival & Consumer Specialist

Red Bull; Madrid; Presencial; EUR 40.000 - 50.000; Jornada completa

Descripción de la vacante

A leading beverage company is looking for a Festival & Consumer Specialist in Madrid. The role involves developing brand image and increasing market presence through effective consumer engagement and event management. Key qualifications include 2+ years in sales and event management, strong planning skills, and the capability to build relationships with clients. This role requires 75% travel, offering a vibrant opportunity for passionate individuals to enhance brand visibility and activation in the On Premise sector.

Formación

• 2+ years experience in sales and event management.
• Experience in On Premise environment.
• Strong planning, priorization and organizational ability.

Responsabilidades

• Create and nurture relationships reflected in the Red Bull culture.
• Execute and adapt international marketing guidelines as per market needs.
• Engage consumers through activation and event management.

Conocimientos

Sales and event management

On Premise experience

Event Management Skills

Strategic relationship building

Planning and organizational ability

Entrepreneurial mindset

Action-oriented

Descripción del empleo

The Festival & Consumer Specialist is a national role that focuses on the development, implementation and cultivation of the brand image and the increase of the share of mind in the On Premise environment. It is a strong collaborator, interfacing with all key stakeholders to maximize impact and leverage image building and consumption driving initiatives. The Specialist also trains the On Premise team in all new industry marketing tools and concepts, ensuring increased availability, visibility and activation at the POS. They are a key contributor to the annual On Premise Marketing business plan, deriving actionable insights and developing strategies and tactics.

Responsibilities

Living the Red Bull Culture and Company Values:

• Create "kindred spirits".
• Act as a role model.
• Have a "can do" attitude and talk about opportunities instead of challenges.
• Be an active ambassador for the Red Bull brand and product.

Responsible for executing and adapting the international consumer marketing guidelines according to the market needs.

Engage Consumers with the Red Bull brand via consumer activation.

Strategy and Execution of Consumer Events.

Key qualifications and expertise

• 2+ years experience in sales and event management.
• Experience in On Premise environment.
• Event Management Skills.
• Capable of building solid strategic relationships with clients and managing stakeholders.
• Strong planning, priorization and organizational ability.
• Ability to think and act as an entrepreneur.
• Oriented to action.
• 75% travel.

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in the case of equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.