Digital Marketing Manager

OPPO España & Portugal; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading technology company in Madrid is seeking an experienced professional to develop and execute TikTok platform operations strategy. The ideal candidate will have over 5 years in digital marketing, with at least 1 year on TikTok, and strong creative and analytical skills. Proficiency in Spanish and English is essential. This role promises an exciting opportunity to shape the social media strategy for innovative products.

Formación

• Minimum of 5 years in social media or digital marketing, preferably tech.
• 1 year managing TikTok operations with knowledge of best practices.
• Fluent in Spanish; proficient in English.

Responsabilidades

• Develop TikTok strategies and oversee daily operations.
• Design marketing plans for products and campaigns.
• Track trends and analyze case studies for insights.

Conocimientos

Creative thinking

Content planning

Data analysis

Strong communication

Descripción del empleo

Key Responsibilities

• Develop and execute TikTok platform operation strategies; oversee daily operations on TikTok, including management of official accounts and the development and maintenance of relationships with KOLs / KOCs.
• Design and implement marketing plans for products and brand campaigns on TikTok, taking full responsibility for communication outcomes on the platform.
• Regularly track emerging trends and new features on TikTok, analyze outstanding case studies from other brands, and produce research reports. Maintain a close and collaborative relationship with the TikTok platform team on behalf of OPPO.

Job Requirements

• Experience Requirements :
• Minimum of 5 years of experience in social media or digital marketing, preferably in the technology or consumer electronics industry.
• At least 1 year of hands-on experience managing operations on TikTok, with solid knowledge of TikTok best practices, algorithms, and features.
• Skill Requirements :
• Strong creative thinking and content planning abilities, with a proven track record of creating content that resonates with TikTok audiences.
• Excellent data analysis skills; ability to interpret social media metrics and adjust strategies accordingly.
• Fluent in Spanish, and proficient in English as a working language.
• Personal Attributes :
• Strong sense of responsibility and self-motivation; capable of managing multiple projects in a fast-paced environment.
• Good team player with the ability to collaborate effectively with different departments to drive the company’s social media strategy.