Customer Trade Marketing Analyst

Reckitt; Barcelona; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A global hygiene and health company is seeking a Customer Trade Marketing Analyst to bridge marketing strategy and sales execution in Barcelona, Spain. The ideal candidate will translate brand strategies into impactful trade activities and will have at least 2 years of experience, preferably in FMCG or Pharma. Strong skills in trade marketing, account management, and proficiency in MS Office and Power BI are essential. Join to help make hygiene and wellness accessible to all.

Servicios

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Formación

• 2 years of experience in same role or similar.
• Previous experience in FMCG/Pharma companies is valuable.
• Fluent in English and Spanish.

Responsabilidades

• Translate FMCG brand strategy into tailored plans for customers.
• Analyze and manage the 4Ps for each client.
• Develop customized business plans including assortment, displays, pricing, and promotions.
• Coordinate in-store displays and trade materials.
• Track performance and KPIs for each account.

Conocimientos

Trade Marketing

Key Account Management

Account Management

Consumer Insights

Shopper Insights

Customer Insights

Category Analysis

Collaboration and partnership skills

Influencing

Commercial acumen

Strategy Execution

Operational Excellence

Herramientas

MS Office

Power BI

Excel

PPTX

Descripción del empleo

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Sales Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. About the role

Your mission as a Customer Trade Marketing Analyst is to act as the bridge between marketing strategy and sales execution, ensuring that brand plans are effectively translated into impactful trade activities across all customer touchpoints.

The Position Objective will be:

• Translate FMCG brand strategy into tailored plans for the Top Customers in Spain.
• Analyze and manage the 4Ps for each client.
• Develop customized business plans including assortment, displays, pricing, and promotions.
• Partner with KAMs to ensure sustainable growth across accounts.

Your responsibilities

• Adapt brand strategy to client-specific needs.
• Analyze, design, and optimize product assortment for every customer
• Design and implement effective promotional campaigns.
• Coordinate in-store displays and trade materials.
• Build tailored business plans per client.
• Track performance and KPIs for each account.
• Work closely with KAMs on daily account management.
• Identify growth opportunities within each client.

The experience we're looking for

• 2 years of experience in same role or similar
• Previous experience in FMCG/Pharma companies will be valuable
• Fluent in English and Spanish
• MS Office, PPTX, Excel and Power BI
• Results-driven, ability to work autonomously and within a team collaboration spirit
• Customer centric mindset

The skills for success

Trade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial accumen, Strategy Execution, Operational Excellence

What we offer With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.