Customer Marketing Executive WTR

Mondelēz International; Madrid; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A global snacks company is seeking a Customer Marketing Executive to enhance brand presence in Duty Free stores. This role requires strong analytical skills and experience in sales or trade marketing. The ideal candidate will manage budgets and stakeholder relationships, ensuring effective execution of marketing strategies. The position offers an opportunity to significantly impact brand performance in a competitive environment.

Formación

• 5+ years experience in sales or trade marketing.
• Experience managing customer relationships.
• Business experience within an international environment.

Responsabilidades

• Lead the development of the trade marketing part of category annual plans.
• Monitor competition's commercial activity to detect business opportunities.
• Manage budget and make decisions to distribute budget in line with priorities.

Conocimientos

Analytical skills

Budget management

Execution excellence

Stakeholder management

Commercial background

English fluency

Educación

Commercial Education, university degree or equivalent

Herramientas

Excel

PowerPoint

Descripción del empleo

Overview

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will:

• Leads the development of the trade marketing part of the category annual plans (contract process)
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
• Suggets and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
• Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership
• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
• Business planning and how to maximize revenue growth
• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
• Analytical skills and business acumen

More about this role

What you need to know about this position:

Mondelēz World Travel Retail (WTR) is the dynamic global business unit responsible for driving sales in the specialist travel retail channel. Operating in premium retail environments, Mondelēz WTR takes an innovative approach to brands such as Toblerone, Milka, Cadbury and Oreo for best representation in airports, border stores, ferries and in-flight.

As Customer Marketing Executive, you will be responsible for the executional aspects of WTR’s POS Solutions (permanent and promotional) in the Duty Free stores of the region assigned, in order to strengthen and enhance Mondelez’s brand presence at the point of sale, with strong focus on efficient and effective trade investments. These activities support the mid- and long-term objectives of the overall WTR business.

The Customer Marketing Executive is the focal point between business development managers, brand managers, retailers and key agency partners. You will continuously monitor the market and become a key business partner to the business development team. You will ensure that crucial shopper insight is activated, and investment is optimal in the region in order to deliver accelerated growth in the region. It is the responsibility of this role to deliver both brand and corporate communication with excellence.

Main responsibilities include:

• Analytical skills: ability to translate data to tangible insights to clear action plans.
• Budget management: ability to manage budget and make decisions to distribute given budget in line with the business priorities.
• Execution excellence:
  • Designing activation spaces as well as permanent space in line with strategy.
  • Coordinating the entire execution from start to finish, and continuously evaluating performance.
  • Implementing key merchandising principles across all main fixtures
  • Developing planograms (previous knowledge of NIQ Spaceman is an advantage)
  • Managing Brand Ambassadors globally (including training, setting the right priorities and follow up)
• Stakeholder management: Build strong relationships and influence key stakeholders both internally and externally. Experience in building strong, long lasting relationships based on trust and collaboration is an advantage.

Required:

• +5 years experience in sales or trade marketing
• Strong commercial background
• Experience managing customer relationships
• Business experience within international environment, preferably in Project Management or Trade Marketing
• Commercial Education, university degree or equivalent preferred
• Excellent organizing and prioritizing skills
• Analytical skills
• Open mind and drive for results
• Preferably industry knowledge in WTR
• Excel and PPT literacy
• English fluent

Relocation Support Available? No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type Regular Category Planning & Activation Sales