CRM & App Marketing Manager (f / m / x)

Autohero; Madrid; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A fast-growing e-commerce company seeks a talented CRM Marketing Specialist to optimize user engagement through personalized omni-channel strategies. This role is 100% remote, allowing full-time work from anywhere, and invites applicants from Spain. Ideal candidates will have experience in CRM, mobile marketing, and strong analytical skills to drive performance metrics. The company fosters a dynamic startup environment and offers benefits including a personal education budget and discounts on popular brands.

Servicios

Dedicated education budget

Discounts on popular brands

Special offers on used cars

Formación

• Experience in CRM or mobile marketing, preferably in e-commerce or app-based settings.
• Hands-on experience with push, in-app, and email campaigns.
• Strong analytical skills to track and measure engagement.

Responsabilidades

• Own app-first CRM strategies and optimize user engagement.
• Implement mobile touchpoints within the Autohero app.
• Track and analyze user behavior and performance metrics.

Conocimientos

CRM experience

Mobile marketing expertise

Data-driven mindset

Analytical skills

Fluency in English

Proactive mindset

Descripción del empleo

Responsibilities

• Own and optimize app-first CRM journeys : push notifications, in-app messaging, and cross-channel flows
• Partner with product and tech to implement mobile touchpoints and trigger logic within the Autohero app
• Develop and execute personalized omni-channel strategies that engage, convert, and retain users
• Plan and deliver CRM campaigns – supported by dedicated design, analytics, and engineering teams
• Collaborate with our Marketing Intelligence team to define reporting needs and ensure you have the right insights to guide CRM strategy
• Track user behavior and CRM performance metrics to test, learn, and iterate (e.g. via A / B testing, segmentation, automation)
• Launch and scale new messaging channels such as WhatsApp or RCS across the CRM ecosystem

Qualifications

• Experience in CRM or mobile marketing – ideally in e-commerce or app-based environments
• Hands-on experience with push, in-app, and email campaigns , and a clear sense of what drives engagement
• A data-driven mindset and strong analytical skills – you let KPIs and insights guide your work
• The ability to identify reporting needs and collaborate with analytics teams – you know what data is available, what to ask for, and how to turn insights into action
• A proactive, curious mindset – you challenge the status quo and seek continuous improvement
• Fluency in English is a must; Spanish or French as a native language is a strong plus
• Applicants from Spain are especially encouraged to apply

Additional Information

• Join us, in building the best way to buy and sell cars!
• 100% remote! No matter where you live, work full time from home.
• Once a unicorn, now a listed public company, be part of our success story!
• Our dynamic startup environment offers new challenges for personal growth with the contribution of own ideas
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends

To apply, please upload your CV in English!

Contact

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

LI-A1

J-18808-Ljbffr