B2B CRM Specialist

TheFork, a Tripadvisor company; Barcelona; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading restaurant booking platform is seeking an experienced B2B CRM Specialist to enhance customer interactions and retention strategies. This role focuses on developing CRM campaigns using Hubspot, improving onboarding processes for restaurant partners, and providing insights to optimize marketing efforts. The position offers a flexible working environment, competitive salary and bonus, and a commitment to diversity and inclusion.

Servicios

Flexible working environment

Competitive fixed salary and bonus

Lifestyle benefits

Continuous learning and development programs

Free access to mental health app

Formación

• Proven experience driving customer engagement and retention in CRM.
• Skilled in leading CRM platforms such as Salesforce, Hubspot, and Pardot.
• Strong ability to work with customer data to generate insights and optimize campaigns.

Responsabilidades

• Build and implement a CRM campaign plan for B2B communications.
• Increase the visibility of TheFork to acquire and retain restaurant partners.
• Report, analyze, and improve local campaigns.

Conocimientos

Proven track record in CRM

Exceptional written communication skills

Fluent in French and English

Strong analytical mindset

Educación

Master’s degree in Marketing

Herramientas

Salesforce

Hubspot

Pardot

Adobe Campaign

Descripción del empleo

Overview

Join our Movement and Champion Restaurant Culture! At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries. We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive. If you’re passionate about food, technology, and making a real impact, your seat at the table is ready. Discover life at TheFork

We are looking for an experienced and passionate B2B CRM Specialist to join our Central Marketing Team. You will ensure consistent communication across all customer touch points.

Responsibilities

• Build a campaign plan for CRM B2B and set up the B2B communications via Hubspot for all countries with a special focus on France & Belgium.
• Increase the visibility of TheFork in order to acquire new restaurants and retain existing partners.
• Increase the leads and support Account Manager and Sales with new communication tools.
• Improve the onboarding process for the new restaurant partners.
• Report, analyze & make recommendations to improve running local campaigns and develop new automated campaigns.
• Be the main contact of the rest of the teams needing you to reach restaurants.
• Share best practices on a global level.

You Must Meet These Critical Qualifications

• Master’s degree in Marketing.
• Proven track record in CRM, with hands-on experience driving customer engagement and retention.
• Skilled in leading CRM platforms such as Salesforce, Pardot, Braze, Hubspot, or Adobe Campaign.
• Exceptional written communication skills, with a flair for crafting compelling and inspiring newsletters.
• Strong analytical mindset, confident in working with customer data to generate insights and optimise campaigns.
• Fluent in French and English.

You Can Impress With These Additions

• Solid understanding of digital marketing and its key levers.
• Highly creative, with the ability to translate ideas into impactful campaigns.
• Enthusiastic about leveraging AI to enhance efficiency and improve day-to-day work.

What we offer

Flexible working environment (2 days home office per week plus up to 4 total weeks of additional flexibility during the summer period and in December to work fully remotely)

Competitive fixed salary and bonus

International teams and a multicultural environment spanning 10 offices across Europe

Highly inclusive working environment

Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc

Continuous learning and development programs

Free access to the Calm app to help you build resilience wherever you are in your mental health journey

A program dedicated to helping you have the best work/life balance

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone—regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law—has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to [e-mail]. Our HR team will review the request and respond accordingly.

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