Activation Manager - Marketing

CHANEL; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading luxury brand is seeking an Activation Manager for its Marketing Division in Spain. The successful candidate will design and execute omni-channel activation strategies while leading a team. Responsibilities include managing trade marketing and driving client development, ensuring brand integrity and commercial success. Candidates should have a Business degree and experience in digital activation in the beauty or luxury sector.

Servicios

Continuous training

Exposure to international best practices

Professional growth opportunities

Formación

• 2-3 years of experience managing teams in Digital.
• Strong understanding of digital and business KPIs.
• Fluent in English and Spanish; Portuguese is a plus.

Responsabilidades

• Design and execute activation strategies across channels.
• Manage and inspire a team of Activation Managers.
• Monitor budgets and analyze e-business performance.

Conocimientos

Digital activation

Commercial strategy

Data analysis

Negotiation

Team leadership

Problem-solving

Educación

Business School degree or equivalent

Herramientas

SEO/SEA tools

HTML

Analytics panels (NPD, Kantar, Nielsen)

Descripción del empleo

Are you a dynamic and commercially minded professional passionate about omni-channel activation and digital transformation? If you are eager to drive impactful campaigns across online and offline channels while safeguarding CHANEL’s brand equity, this opportunity is for you!

CHANEL is thrilled to announce an exciting opportunity! We are looking for a highly motivated Activation Manager to join our Marketing Division in Spain.

Your role@CHANEL:

Your role as Activation Manager is to contribute to the overall performance of the CHANEL Fragrance & Beauty Division by designing and executing activation strategies across both online and offline channels. You will lead the implementation of e-trade and trade marketing plans, manage client activations, and ensure that CHANEL’s image and positioning are consistently reinforced throughout the omnichannel client journey.

Key responsibilities include:

• Omnichannel Activation: Implement e-trade and trade marketing plans, ensuring visibility across client websites, newsletters, and point-of-sale activations.
• Commercial Strategy: Monitor Spanish commercial moments and adapt digital activities to clients’ profiles, business models, and commercial conditions. Ensure alignment with international marketing orchestrations and local product plans.
• Client Development: Drive the opening of new clients (including websites not yet selling CHANEL) and maintain existing relationships, ensuring optimal visibility and sales performance.
• Monitoring & Optimization: Supervise client websites for image quality and internal search engines; ensure digital activities are optimized for best-sellers, new products, and communications.
• Collaboration & Coordination: Partner closely with Sales, Media, Consumer Experience, and International teams to deliver cohesive campaigns.
• Team Leadership: Manage and inspire a team of Key Account Activation Managers (e-trade and D2C), ensuring high standards of execution and motivation.
• Performance Management: Control budgets, analyze results, and monitor key e-business and campaign performance indicators (CPA, CPC, CPM, ROA, ROI, conversion rates).

What impact you can create at CHANEL:

In this role, you will strengthen CHANEL’s leadership in the Spanish market by designing impactful activations that combine creativity with commercial efficiency. You will elevate the consumer experience across all channels, ensuring CHANEL remains a benchmark in luxury omni-channel retail.

This is an impact-focused summary of the job; responsibilities are not exhaustive and will be detailed during interviews.

What you can bring to the team:

We are looking for a results-driven and analytical professional with a strong understanding of digital activation and commercial strategy.

• Education & Experience: Business School degree or equivalent higher education. 2–3 years’ experience required managing teams in Digital, ideally in the beauty or luxury sector, with exposure to digital media and omni-channel strategies.
• Technical Skills required: Solid understanding of digital KPIs (CPA, CPC, CPM), business KPIs (ROA, ROI, conversion rates), SEO/SEA, POS metrics (footfall, retention, service menus), and tools such as pixels, HTML, UX, and analytics panels (NPD, Kantar, Nielsen).
• Analytical Mindset: Strong data analysis, problem-solving, and project management skills with attention to detail.
• Negotiation Skills: Ability to build and sustain strong partnerships with providers and stakeholders, while driving win-win outcomes. Skilled at balancing brand integrity with commercial objectives, navigating complex discussions with professionalism and confidence.
• Soft Skills: Commercially proactive, consumer and client centric, empathetic, collaborative, ethical, and motivated.
• Travel required: Travel occasionally within Spain and internationally when required.
• Languages: Fluent in English and Spanish is a must; Portuguese is a plus.

We Are Offering:

At CHANEL, we believe in nurturing creativity, commercial excellence, and innovation across all channels. This role offers the opportunity to shape impactful activations in one of the most competitive and fast-changing markets.

• Be part of a world-leading luxury brand committed to excellence.
• Drive omni-channel activation strategies across Spain.
• Work closely with local and international teams in a highly collaborative environment.
• Benefit from continuous training, exposure to international best practices, and professional growth opportunities.

If this description resonates with you, and you believe you are the perfect fit for this position, please apply by submitting your CV. We look forward to welcoming you to CHANEL Iberia.

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.