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Head of Performance Marketing
Job summary
A prominent recruiting company in Germany seeks a Head of Performance Marketing to lead global CPA campaigns while building a high-performing team. This role involves developing a comprehensive marketing strategy, managing substantial budgets, and optimizing multi-channel campaigns. Candidates should have over 7 years of experience in performance marketing, including team leadership, and a strong analytical background. The position offers a hybrid work setup with competitive compensation and KPI bonuses.
Benefits
Qualifications
- 7+ years in performance marketing, including at least 3 years in leadership roles.
- Proven track record managing 8- to 9-figure annual budgets.
- Strong expertise in web-to-app funnels and IAP bypass strategies.
- Experience in building and managing marketing teams.
- Advanced BI skills and proficiency with analytics platforms.
Responsibilities
- Develop and execute a performance marketing strategy.
- Launch and scale campaigns across multiple regions.
- Implement A/B tests and optimize campaigns.
- Hire and structure a performance marketing department.
- Integrate data into BI stack and conduct cohort analysis.
Skills
Tools
Currently, we are looking for an experienced Head of Performance Marketing to lead global CPA campaigns and build a high-performing team.
Strategy & Leadership: Develop and execute an end-to-end performance marketing strategy based on CPA subscription models, covering mobile and web-to-app channels.
Global Campaigns: Launch and scale campaigns across the US, EU, APAC, and other regions via Meta, TikTok, Google UAC, programmatic, and web-to-app funnels (Stripe checkout, deep linking).
Testing & Optimization: Implement a wide range of A/B tests on subscription offers, pricing, creative formats, and channels; dynamically reallocate budgets to maximize results.
Team Building: Hire and structure a performance marketing department (in-house and agencies), establish processes, KPIs, and transparent reporting models.
Analytics & BI: Integrate data from AppsFlyer/Adjust → BI stack (Looker/Tableau/BigQuery) → real-time dashboards; conduct deep cohort analysis, build LTV models, and forecasting.
Product Synergy: Work closely with PM Growth, product, and tech teams to optimize onboarding, paywall flows, and subscription conversion rates.
7+ years in performance marketing, including at least 3 years in leadership roles within mobile subscription products (e.g., Calm, Headspace, Duolingo, Runna).
Proven track record managing 8- to 9-figure annual budgets, optimizing CPA, and driving LTV growth.
Strong expertise in web-to-app funnels and IAP bypass strategies (Stripe checkout, universal links, server-to-server postbacks).
Experience building and managing performance marketing teams and agencies.
Advanced BI skills (SQL, Looker/Tableau, BigQuery, Excel/Sheets) and proficiency with analytics platforms (Amplitude, Mixpanel).
Strong leadership, cross-functional collaboration, and data-driven decision-making skills.
Performance marketing experience in e-commerce/Shopify or web funnels (FunnelFox, Creatify-style).
Knowledge of programmatic marketing (DSP, DV360, The Trade Desk).
Skills in automation and managing data pipelines.
Passion for experimentation and testing unconventional hypotheses.
Work at the intersection of growth, product, and data with significant ownership and impact.
Competitive salary + KPI bonuses and equity options.
Hybrid setup: remote-first with occasional office visits.
Access to cutting-edge ML/AI tools and opportunities to implement solutions quickly.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.