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Regional Field Marketing Specialist (m/f/x)
Descrizione del lavoro
A technology company is looking for a Regional Field Marketing Specialist to enhance its marketing initiatives in the DACH region. This role involves developing marketing plans, launching lead generation campaigns, and organizing events. The ideal candidate will have a minimum of 2 years’ B2B field marketing experience, strong project management skills, and excellent communication skills in English and German. The position offers flexibility and opportunities for professional growth within a collaborative team environment.
Servizi
Competenze
- Minimum of 2 years experience in B2B field marketing within the SaaS industry.
- Proven experience planning and executing German-speaking events and marketing campaigns.
- Strong project management skills for handling multiple initiatives.
- Excellent written and verbal communication skills in English and German.
Mansioni
- Develop a marketing plan tailored to the DACH market.
- Launch multi-touch campaigns to attract and nurture leads.
- Organize impactful in-person and virtual events.
- Collaborate on localized marketing content.
- Analyze market trends to inform strategies.
- Optimize marketing budgets for key outcomes.
- Report on campaign success using analytics.
Conoscenze
Department: Marketing & Communications
Employment Type: Permanent - Full Time
Location: Mannheim
As the Field Marketing Specialist for DACH, you will play a critical role in scaling our marketing initiatives in the region. You will collaborate closely with the marketing team in EMEA, and the sales organization to develop and execute your comprehensive marketing plan to generate leads, pipeline, promote brand awareness, and accelerate sales growth. Your strategic thinking, creativity, and excellent project management skills will be essential in successfully implementing impactful marketing campaigns and events.
- Regional Marketing Strategy: Develop a marketing plan tailored to the DACH market, aligned with global strategy.
- Demand Generation: Launch multi-touch campaigns to attract, nurture, and convert leads, boosting pipeline growth.
- Event Management: Organize impactful in-person and virtual events, such as webinars, trade shows, and seminars.
- Content Creation: Collaborate on localized marketing content, including case studies and thought leadership pieces.
- Market Research: Analyze trends, competitors, and customer needs to inform marketing strategies.
- Budget Oversight: Optimize marketing budgets to achieve key outcomes.
- Performance Tracking: Report on campaign success and refine strategies using analytics.
- Minimum of 2 years of experience in B2B field marketing within the SaaS industry.
- Proven experience planning and executing German-speaking events and marketing campaigns that generate leads and drive results.
- Strong project management skills, with the ability to handle multiple initiatives and meet deadlines.
- Collaborative mindset, working effectively with sales, BDRs, channel partners, and marketing teams.
- Excellent written and verbal communication skills in English and German.
- A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with our hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Fun team events and outings with our global teams.
* Il benchmark retributivo si basa sugli obiettivi retributivi dei leader del mercato nei rispettivi settori. È pensato per orientare gli utenti Premium nella valutazione delle posizioni aperte e aiutarli a negoziare la propria retribuzione. Tale benchmark non è fornito direttamente dall'azienda, quindi la retribuzione effettiva potrà risultare anche notevolmente superiore o inferiore.