Team Lead Performance Marketing (f / m / d)

Career @ plancraft; Hamburg; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A tech company focused on AI solutions in Hamburg is seeking a Team Lead for Performance Marketing to create impactful marketing strategies. The ideal candidate will have 5 years of experience leading performance marketing initiatives, excellent data analysis skills, and a strong ability to communicate effectively in both German and English. The position offers flexible work arrangements and opportunities for professional growth.

Leistungen

30 vacation days per year

MacBook and premium headphones

Urban Sports Club membership

JobRad leasing for bikes

Qualifikationen

• 5 years of performance marketing experience preferably in a fast-paced environment.
• Proven track record in MQL generation and budgeting.
• German and English on C1 level.

Aufgaben

• Build and lead a team of performance marketing experts.
• Own paid marketing efforts across various platforms.
• Manage KPIs such as CPL conversion rates and ROAS.

Kenntnisse

Performance marketing experience

Data analysis skills

Communication skills

Team leadership

Strategic thinking

Tools

HubSpot

Looker Studio

Google Ads

Meta Ads

TikTok Ads

Jobbeschreibung

Overview

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together with AI and voice-first software.

Were not just building software were on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do : fast practical and voice-first. With Tier 1 Investors from Europe and the US like Headline and Creandum as well as 20000 tradespeople as customer base were scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin not zero personality and we build every feature with the people in mind who wear the boots not the suits. Were #stoked to shape the future #together as a team and #humble in our mission to support the builders of tomorrow.

Your mission at PlanCraft

You know how to turn clicks into customers have a strong intuition for numbers and people and want to build something truly great Then join plancraft as our new Team Lead Performance Marketing (f / m / d) !

In this full-time role youll lead a team of expert performance marketers set the strategic direction and bring in fresh ideas. Youll collaborate closely with our Head of Marketing and fellow Team Leads to drive growth own performance and create real impactnot just on paper but in the business itself.

Your Responsibilities

• Build and lead a team of performance marketing experts from hiring and onboarding to continuous feedback and helping them grow in their roles
• Own our paid marketing efforts across Google Meta TikTok & Co. always focusing on high quality MQL generation and profitable ROAS growth
• Strategically oversee performance marketing initiatives using insights from tools like Looker Studio and HubSpot to guide planning and optimization
• Align closely with Sales Product and other Marketing Team Leads to ensure consistent messaging and a smooth lead journey
• Drive performance by managing KPIs such as CPL conversion rates and ROAS with full responsibility for reporting and budget

Your Profile

Must-haves

• 5 years of performance marketing experience (i.e. SEA Paid Social Programmatic) preferably within a fast-paced environment.
• Proven track record in MQL generation and demand generation strategies as well as budgeting forecasting and campaign optimization.
• Strong data analysis skills unmatched KPI understanding and AI proficiency to leverage workflows efficiently.
• Excellent communication skills with the ability to motivate push and enable team members align stakeholders and scale output.
• Strategic thinking with a highly committed problem-solving mindset and the willingness to go the extra mile.
• First experiences in leading Performance Marketing teams.
• German and English on C1 level.

Nice-to-haves

• Experience with marketing automation tools (e.g. HubSpot Smartly Make)
• Familiarity with BI-tools (GA4 Looker Studio Big Query).
• Knowledge of managing performance marketing strategies across multiple countries or regions especially in diverse markets.
• Experience working cross-functionally with branding and creative teams.

Why PlanCraft

• Team Spirit : Were driven by passion commitment and a shared mission. Team spirit matters to us and we make it visible : with three major team events per year two casual monthly formats at our Hamburg HQ and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership : Youre encouraged to take ownership from day a flat hierarchy and high-trust environment youre empowered to make meaningful decisions and drive real impact.
• Learning & Growth : We invest in your personal and professional development through a strong feedback culture a personal learning budget and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement : Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work including getting your own ChatGPT license of course.
• Tech & Tooling : Youll receive a MacBook premium over-ear headphones and everything else you need from hardware to tools to be effective in your daily doing.
• Flexibility : Whether remote hybrid or on-site you work where youre at your best. Our Hamburg office at Rdingsmarkt (with a rooftop terrace) is always open and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery working abroad is always an option.
• Recharge : To ensure the needed rest we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility : You can lease a JobRad (Bike) and get a subsidized Deutschlandticket or BahnCard for public transport to be supported in your commute.
• International Environment : Were becoming more international every month with team members already in Italy France the Netherlands and Austria which is why English is our internal company language.

About us

Were #stoked to shape the future #together as a team and #humble in our mission to support the builders of tomorrow. For a first impression of us take a look at our Instagram and LinkedIn page.

On the application process

We want your candidate experience with us to be smooth transparent and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage please dont hesitate to let us know well do our best to make it work for you.

Note on creating a test account

If you would like to create a test account as part of the challenge please enter Applicant in the relevant field during registration and select Other under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.