SEO Analyst / Data Specialist

RM Staffing B.V.; Oberhausen; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A staffing agency is seeking a highly analytical SEO Analyst / Data Specialist in Oberhausen, Germany. This role involves taking ownership of SEO measurement and reporting, turning raw data into actionable recommendations that influence strategy. Ideal candidates will have 2–4 years in SEO analytics and strong skills in Google Analytics, SQL, and data visualization tools.

Qualifikationen

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Experience in building SEO dashboards and reports for various stakeholders.
• Flexibility with SQL for data querying.

Aufgaben

• Create and maintain dashboards to track SEO performance.
• Set up and manage KPI tracking for organic traffic.
• Conduct analyses to identify gaps and opportunities.
• Provide insights that inform SEO strategy.
• Collaborate with teams to ensure SEO insights are leveraged.

Kenntnisse

SEO analytics

Web analytics

Data analysis

Google Analytics 4

Google Search Console

Looker Studio

Excel

SQL

Problem-solving

Communication skills

Tools

Google Analytics 4

Google Search Console

Tableau

Power BI

Jobbeschreibung

Overview

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Job Requirements

• Must-Haves
• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
• Proficiency in Excel / Google Sheets and at least basic SQL for data querying.
• Experience building SEO dashboards and reports for stakeholders at different levels.
• Strong problem-solving, analytical, and communication skills.
• Nice-to-Haves
• Familiarity with BI platforms like Tableau or Power BI.
• Experience analyzing enterprise or multi-market SEO data sets.
• Knowledge of Python / R for automation and advanced analytics.
• Experience supporting A / B testing and experimentation frameworks.