(Senior) Social Media & Influencer Marketing Manager (all genders)

Zalando GmbH; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading fashion e-commerce company is seeking a (Senior) Social Media & Influencer Marketing Manager in Berlin. The ideal candidate will oversee the French Instagram platform, manage influencer campaigns, and create engaging content that resonates with the audience. Requirements include fluency in French and English, with a strong background in social media marketing. This role requires mobility across France and comes with competitive benefits.

Leistungen

Health insurance fully paid by the Company

27 holiday days per year

Meal voucher of 9 euros/day

Voucher of 400 euros/year on Zalando

Flexibility in work schedule

Paid leave for volunteering

Mental wellbeing support

Qualifikationen

• 6+ years' experience in social media and influencer marketing.
• Experience in content creation and production for social platforms.
• Strong organizational and stakeholder management skills.

Aufgaben

• Oversee French Instagram content operations.
• Launch and manage organic influencer campaigns.
• Collaborate with creators and internal stakeholders.
• Manage crisis communications.

Kenntnisse

Fluent in French

Fluent in English

Knowledge of Instagram and TikTok

Cultural awareness

Jobbeschreibung

We want to be the most culturally fluent brand on social media in the French-speaking countries; and to do that, we need you. You’ll help make Zalando a dynamic voice in culture, always relevant and responsive to the world around us. We are looking for someone who lives and breathes French culture, influencer marketing and social media. Someone who knows how to spot the signals before they become trends, and how to turn those insights into scroll-stopping content.

As (Senior) Social Media & Influencer Marketing Manager, you’ll play a key role in identifying, shaping, and reacting to cultural moments that matter to our audience. You have a sharp creative eye, are fluent in French pop culture, and know how to deal with influencers and craft social-first storytelling that resonates across platforms from scratch. This role requires someone hands-on, proactive, and excited by the fast-paced, real-time nature of social.

We’re looking for someone with their finger on the pulse when it comes to trends and innovation who can bring something new to the table. This is a fast paced role for someone who can work to produce first-class content and ensure its high-quality in an ever changing landscape.

You’ll collaborate closely with creators, agencies, and internal stakeholders to bring culture to life in our content-reacting quickly, but always strategically. With the internal teams and external agencies, you’ll be planning and steering social native content that turns the wider initiatives of the business into digital stories that connect with our audience.

This role is based in Berlin and relocation is mandatory.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Oversee French Instagram (IG) platform operations, including content planning, creation, publishing, and scheduling.
• Launch and manage organic campaigns, supporting paid media efforts, and sourcing product needs for content.
• Manage IM, SoMe, and community management agencies.
• Handle crisis communications in coordination with corporate communications.
• Track key metrics, compile monthly reports, and share performance learnings.
• Attend events in France for independent content creation (shooting/editing).
• Align content with business moments, seasonal events, and cultural relevance.
• Responsible for local content creation, creative translation and adaptation of global assets, and all copy/language translations.
• Execute social media campaigns, brief content stakeholders, and continuously optimize performance.

Experience: You have at least 6+ years’ experience across different social media platforms and Influencer Marketing in France. You have experience on set, productions, events, which makes you independent to create social-native content

You speak French fluently (native / mother tongue) and are fluent in English

You’re an Instagram, TikTok and culture guru: aware of the latest trends, features, creators and celebrity news.

You’re a creative spark: You have a creative mindset and can drive Zalando through frequent platform changes with innovative ideas.

Organized with stellar stakeholder skills: You’re driven and can deliver results in a fast-paced environment with the ability to manage several key stakeholders, both external and internally.

Mobility & frequent travels: This job offer requires the mobility in France and abroad to attend events but also to frequently join our Berlin headquarter

OUR OFFER

• We offer peer-to-peer performance reviews twice a year
• Learn and develop through our extensive Zalando training platform
• Join regular all-hands, team meetings, QandA-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
• Support from an international team of experts; mentoring and professional development opportunities
• 2 days paid leave per year for volunteering
• Minimum of 27 holiday days per calendar year
• Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources
• Health insurance fully paid by the Company
• Flexibility
• Access to the employee shares program
• Voucher of 400 euros per year on zalando and zalando prive
• Meal voucher = 9 euros/day (60% paid by the company)

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).

In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.

If you have any questions about our recruitment process, please take a look at our FAQ page .

About Zalando

It’s the perfect time to join Zalando on our journey to build the leading pan-European ecosystem for fashion and lifestyle e-commerce. Help us offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 52 million active customers in 26 markets. Or be part of our logistic infrastructure, software or service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. Join our Zalando ecosystem, to enable positive change for the fashion and lifestyle industry.