(Senior) Performance Marketing Manager (d/f/m)

Homerun B.V.; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A fashion brand located in Berlin is seeking a Performance Marketing Manager to scale their paid social strategy. The ideal candidate will have over 4 years of experience in performance marketing and proven success in running Meta Ads campaigns. This role involves analyzing performance across various channels and implementing testing frameworks to enhance campaign efficiency. A permanent contract with growth opportunities and various benefits, including a gym membership allowance, is offered.

Leistungen

€1,000 MIKUTA gift card per year

25% Friends & Family discount

Public transport support

Gym membership

Meal allowance cards

Education allowance

Regular team events & company offsites

Qualifikationen

• 4+ years of hands-on experience in performance marketing, ideally within e-commerce or DTC environments.
• Proven success scaling Meta Ads campaigns with significant budgets.
• Strong command of tracking, attribution, and reporting tools.

Aufgaben

• Lead the strategy, execution, and optimization of paid media campaigns.
• Analyze performance across various platforms to identify growth opportunities.
• Develop and implement a solid testing framework to improve campaign performance.

Kenntnisse

Performance marketing

Meta Ads campaigns

Analytical skills

Communication skills

E-commerce experience

Tools

GA4

TripleWhale

Dema.ai

Jobbeschreibung

Overview

Join the MIKUTA team as our Performance Marketing Manager (d/f/m)! Play a key role in scaling our paid social strategy and drive profitable growth. If you’re a strategic thinker with a hands-on mindset and a passion for performance marketing in a dynamic, fast-moving environment – we’d love to hear from you!

Founded in Berlin by Jacqueline Mikuta and Klemens Weiss, MIKUTA began in 2017 with a jewelry line and expanded into women's ready-to-wear in 2019. Today, MIKUTA is an independent fashion brand known for effortless design, premium feel, and a distinct point of view.

Our Team is spread across Europe, with a Studio Office in Berlin and a production Office in northern Portugal.

Responsibilities

• Lead the strategy, execution, and optimization of paid media campaigns — with a primary focus on Meta Ads — to drive efficient customer acquisition and revenue growth.

• Analyze performance across Meta, TikTok, Pinterest, and Display to identify key growth opportunities and channel-specific insights.

• Manage the collaboration with external agencies during the transition phase, with gradually moving campaigns in-house and building internal capabilities.

• Regularly deliver clear, data-backed performance reports and actionable insights to key stakeholders

• Develop and implement a solid testing framework across creatives, audiences, and formats to continuously improve campaign performance and ROAS.

• Scale secondary channels such as Pinterest and TikTok through structured experimentation and performance-driven strategies.

• Leverage analytics and attribution tools (GA4, TripleWhale, Dema.ai) to evaluate channel impact, guide decision-making, and inform budget allocation.

About You

• 4+ years of hands-on experience in performance marketing, ideally within e-commerce or DTC environments

• Proven success scaling Meta Ads campaigns with significant budgets and a sharp focus on efficiency and ROI

• Familiarity with TikTok, Pinterest, or Display campaigns — and a strategic view on how to grow these channels

• Advanced analytical skills and strong command of tracking, attribution, and reporting tools (e.g., GA4, TripleWhale, Dema.ai)

• Ability to translate performance insights into actionable strategies and creative directions

• Confident working independently, with a proactive, solution-driven approach to challenges

• Experienced in briefing and collaborating with designers, copywriters, and content creators to build high-performing assets

• Strong communication skills; fluent in English (other languages are a plus)

What We Offer

• Permanent contract with opportunities to grow and learn

• €1,000 MIKUTA gift card per year

• 25% Friends & Family discount

• Regular team events & company offsites

• Individual benefits via Probonio worth €250(net) per month, usable for:

  • Public transport support

  • Gym membership

  • Meal/food allowance cards

  • Education allowance

• And much more

APPLY FOR THE JOB

Join the MIKUTA team and help define the next chapter of our fashion story. Apply now and be part of a team that values creativity and meaningful customer experiences.

We are looking for someone who lives and breathes the MIKUTA spirit. Take a moment to explore our Instagram and website for a glimpse into our world. When applying, please share a brief note on why you feel you’re the perfect fit for MIKUTA. We can’t wait to hear from you!