Senior Marketing Tracking Expert (All Genders)

zooplus SE; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading pet supplies company is seeking a Tracking Expert to join their marketing team in Munich. In this role, you will manage tracking of marketing campaigns and implement data analytics strategies. The ideal candidate will have over 3 years of experience with Google Analytics and Tag Manager, along with a degree in a relevant field. You will enjoy hybrid working conditions, with perks such as vacation days and corporate gym rates.

Leistungen

28 vacation days

Corporate gym rates

Company mobile phone

20% discount on products

Development opportunities

Qualifikationen

• 3+ years of professional experience with Google Analytics and Google Tag Manager.
• Excellent communication, time-management and organizational skills.
• Business fluent in English.

Aufgaben

• You will own tracking of various marketing campaigns for zooplus domains.
• You will configure, monitor and debug our Google Analytics GA4 implementation.
• You will create and implement tracking plans for user behavior data.
• You will perform regular data quality checks to ensure tracking is working.
• You will coordinate projects across product, marketing, and analytics teams.

Kenntnisse

Google Analytics

Google Tag Manager

Big Query

Adobe Analytics

App tracking

Data analytics

Ausbildung

Degree in engineering, data analytics, business, mathematics, or statistics

Jobbeschreibung

Job Description

We are looking for a Tracking Expert at Zooplusto join our Marketing team . As a domain expertin marketing,web tracking, data analytics andwithtag managerknow-how, you will join our marketing team inMunichand you will be one of the key players in our data driven marketing team.

You will createinsightsthatinfluencehow we makemarketing investmentdecisionsthat haveimpactatan international scale.You will be working on a variety of new challenges and interesting projects that tap your interests and strengths while collaborating closely with your stakeholdersinProduct Management,Sales,Merchandising and IT.Good communicationskills, especially with non-technical colleagues, would be a strong asset.

Responsibilities :

• You will owntracking ofvarious marketing campaigns (digital,offline , and onsite) for zooplus domains.
• You willconfigure,monitorand debug our Google Analytics GA4implementationacross20+ countries.
• You will create and implement tracking plans to capture relevant user behavior data (new events, new parameters) for Google Analytics 4, incoordination with our Product team.
• You will perform regular data quality checks to ensure that tracking is working properly.
• You will query GA4 data in BQ andanalyseit via reportingtools (e.g.Tableau)
• You will coordinate projects acrossproduct,marketingandanalytics team, manage stakeholderinterestsand provide ongoing feedback.
• You will partner with stakeholders toidentifydependencies, bottlenecks,blockersand ensure the execution of a well-coordinated project plan.
• You will become the main point of contact for any tracking-related questionsfrom the marketingdepartment.

Qualifications

• You have successfully completed studies in engineering, data analytics, business, mathematics,statisticsor a related course.
• You have 3+ years of professional experience with :
  • Google Analytics (Google Analytics 4 is a plus)
  • Google Tag Manager
  • Big Query
• You have experience with cookie consent management.
• You are excellent at identifying patterns and outliers in the data and generate insights out of it.
• You have experience with AdobeAnalytics platform (Big Plus).
• You have experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava etc. (Big plus).
• You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus).
• You have advanced knowledge in definition, roll‑out and implementation of tracking concepts across multiple platforms (web / app).
• You have a high affinity towards e‑commerce.
• You have excellent communication, time‑management and organizational skills.
• You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.
• You are business fluent in English.

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

✈️ 28 vacation days and days off on 24th and 31st of December

️ Corporate rates at a local gym chain (Body & Soul)

Company mobile phone for work and personal use

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.