Senior Marketing Manager - Poland & Baltics (all genders)

Zalando GmbH; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading fashion e-commerce firm in Berlin seeks a Senior Marketing Manager to enhance brand presence in the Polish and Baltic markets. Responsibilities include developing marketing strategies, managing local activities, and driving brand growth. Ideal candidates have 5-7 years of experience and must be fluent in Polish and English. This role offers a hybrid work model and various employee benefits.

Leistungen

Employee shares program

40% off products

2 paid volunteering days

Hybrid working model

Work from abroad option

27 vacation days for full-time employees

Relocation assistance

Health and wellbeing options

Qualifikationen

• 5-7 years of experience in marketing, preferably in e-commerce or fashion.
• Proven track record of campaign management and execution.
• Strong understanding of offline and online marketing channels.

Aufgaben

• Develop and execute annual marketing plans for four markets.
• Monitor competitive landscapes for growth opportunities.
• Manage local agencies to support marketing growth.

Kenntnisse

Marketing budget management

Analytical skills

Knowledge of Polish market

Team collaboration

Fluent in Polish and English

Jobbeschreibung

In this Berlin-based role, as a Senior Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Poland & Baltics. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in those markets as well as driving relevant traffic to our local sites and app, and contributing to the business growth.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

Identify consumer and competitive insights to inform marketing strategy and guide key business decisions.

Develop, plan, and execute an annual marketing plan, including budget management and media strategy, for four markets.

Monitor market and competitive landscapes to identify commercial marketing levers and growth opportunities.

Roll-out and amplify Zalando global campaigns, define, manage and execute hyper-local activation tailored to the Polish & Baltic markets, driving their relevance towards local customers and fit for commercial priorities

Activate and amplify Zalando propositions, ensuring a market-relevant product mix across various touchpoints.

Manage local media, creative, and influencer agencies to support growth.

Act as a brand guardian, ensuring consistent communication and tone of voice across all channels.

You are willing to relocate to Berlin. This is a Berlin based job, under a hybrid work scheme

You are a Polish native speaker, and also fluent in English

You have 5-7 years of professional experience as a seasoned marketing generalist, preferably e-commerce/fashion/FMCG

Strong understanding of various Offline and Online Marketing Channels and Media, including good knowledge of Social Media platforms and the influencer landscape, and a basic understanding of performance channels.

Proven experience in marketing budget management and end-to-end full-funnel campaign execution, with a strong track record of campaign management, working effectively with creative teams and agencies.

Strong analytical skills to interpret consumer insights and trends, translating them into synthetic and actionable market marketing strategies and growth initiatives.

Deep knowledge of the Polish market, including the ability to understand local consumers, provide insights into the competitive landscape, and identify market trends.

A team player, well-organized, and comfortable steering multiple key projects with various stakeholders, acting as both an owner and facilitator.

If you think you have what it takes, we encourage you to apply even if you don\'t meet every single requirement. You may just be the right candidate for this or other roles!

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program

40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

2 paid volunteering days a year

Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

Work from abroad for up to 30 working days a year

27 days of vacation a year to start for full-time employees

Relocation assistance available (subject to prior agreement)

Family services, including counseling and support

Health and wellbeing options (including Wellhub, formerly Gympass)

Mental health support and coaching available

Drive your development through our training platform and biannual peer-to-peer review

Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).

In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.

If you have any questions about our recruitment process, please take a look at our FAQ page .

About Zalando

It’s the perfect time to join Zalando on our journey to build the leading pan-European ecosystem for fashion and lifestyle e-commerce. Help us offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 52 million active customers in 26 markets. Or be part of our logistic infrastructure, software or service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. Join our Zalando ecosystem, to enable positive change for the fashion and lifestyle industry.