Senior Category Manager, Home

Dyson; Köln; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global technology company is seeking a Senior Category Manager to lead marketing strategies for the Home category across Germany. This role involves crafting integrated marketing campaigns, managing budgets, and empowering teams. The ideal candidate has over 5 years of experience in category management, strong marketing skills, and proficiency in German. Competitive benefits and an in-person working policy apply.

Leistungen

Comprehensive financial benefits

Lifestyle and health benefits

Qualifikationen

• 5+ years’ experience in marketing or category management.
• Proven track record of successful product launches.
• Strong German language proficiency.

Aufgaben

• Deliver integrated marketing strategies for the Home category.
• Collaborate with internal teams for impactful campaigns.
• Leverage market data to inform strategy and growth.

Kenntnisse

Marketing analysis

Brand management

Cross-channel marketing communications

German language proficiency

Communication skills

Team leadership

Innovative thinking

Jobbeschreibung

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As our Senior Category Manager, you’ll play a critical leadership role in shaping and accelerating the Home category across Germany, Switzerland, and Austria (DACH). You will partner with the Head of Home to create and deliver integrated marketing and commercial strategies designed to drive sales growth, expand market share, and strengthen Dyson’s brand equity. Your remit spans crafting impactful, competitor-beating brand communications, owning business outcomes—including co-owning the category P&L and shaping budgets and investments—and championing innovation through data-driven insights and a culture of continuous improvement.

Collaboration will be at the heart of your role, as you work closely with cross-functional teams including PR, Communications, Digital, E-commerce, Retail, and Finance, and lead on everything from campaign creation to product launches and performance reviews. As a people leader, you will inspire and develop your team, fostering a high-performance environment defined by empowerment, learning, and growth.

Note: The following section uses structured responsibilities and qualifications. (If this were a live job posting, the note would be informational; in this refined version all content remains as originally provided.)

Key responsibilities

• Delivering integrated marketing and commercial strategies for the Home category in DACH, driving sales growth and ensuring all brand messaging aligns with Dyson’s positioning across every channel.
• Collaborating with internal teams to build and execute impactful campaigns across platforms including TV, digital, in-store, and events, while forging strong partnerships across PR, Communications, and Digital.
• Leveraging consumer, market, and competitor data to inform strategy, highlight opportunities for category innovation and growth, and actively reviewing performance with leadership to optimize business objectives.
• Steering product ranging, forecasting, and partnering with e-commerce and retail teams to guarantee successful launches, availability, and market-leading execution.
• Managing budgets, investments, and the category P&L to maximize commercial impact in partnership with Finance.
• Empowering, developing, and inspiring your team, focusing on continuous feedback, growth, and succession.
• Leading special projects and cross-functional initiatives to drive category leadership and embed Dyson’s values.
• Promoting a culture of experimentation, knowledge sharing, and agility, proactively driving improvements in how we work and succeed.

About you

• At least 5 years’ experience in marketing or category management, with a history of successful product launches
• Experience in brand management and cross-channel marketing communications
• Working proficiency in German, with strong skills in both written and spoken communication
• Skill in marketing analysis, financial planning, and ROI evaluation
• Proven ability to challenge the status quo and deliver innovative solutions
• An effective communicator, presenter, and influencer
• Passionate about marketing, with strong knowledge of market trends
• Experience in media or e-commerce is a plus
• Background in line management/team leadership preferred
• Strategic, collaborative, and eager to learn
• A confident team player with a positive, supportive attitude

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.