Product Marketing Manager (f/m/d) - SaaS

Schlafender Hase GmbH; Frankfurt; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A technology firm in Frankfurt seeks a Product Marketing Manager to bridge the market and product teams. The role involves researching user feedback, creating marketing collateral, and enabling sales with effective strategies. A successful candidate will have 3-5 years of relevant experience, strong analytical skills, and fluency in English. Knowledge of German is advantageous. This position offers a hybrid working model and opportunities for professional growth.

Leistungen

Hybrid working model

Competitive salary

Learning and training opportunities

Team events

Qualifikationen

• 3-5 years experience in Product, Marketing, or Customer Success Management for B2B.
• Fluent in English, German proficiency is a plus.
• Foundational knowledge of software development processes.

Aufgaben

• Collect feedback from customers through interviews and surveys.
• Develop product marketing collateral like datasheets and case studies.
• Create scalable sales training materials for internal teams.

Kenntnisse

Analytical skills

Strong communication

Detail-oriented

Customer interviews

Agile methodologies

Market analysis

Jobbeschreibung

Your mission

Schlafender Hase offers the best-in-class content comparison software for regulated industries. With the next generation of our content verification tool TVT, we are entering a decisive growth phase by expanding into new market verticals and offering new product modules. We are looking for you as a strong Product Marketing Manager (f/m/d) to be the bridge between our market and our product teams. You will play a pivotal role in driving the adoption of our new SaaS modules, ensuring customer needs are translated into product priorities, and enabling our Sales and Marketing teams with the right positioning and collateral. You will work closely with our Director of Product Management, as well as regulatory affairs professionals, to translate their complex, manual processes into an automated platform that reduces compliance risk while accelerating time-to-market.

Your Key Responsibilities:

Market & User Research

• Collect feedback from customers through interviews, surveys, and account reviews.
• Analyze product usage data, support tickets, and market trends to identify patterns and opportunities for upcoming product enhancements.
• Conduct competitor and market analysis to benchmark our offering.
• Translate findings into actionable recommendations for Product Management, Marketing, and Sales.

Marketing Support

• Develop product marketing collateral (datasheets, white papers, case studies, presentations, webinars).
• Work with Marketing to shape campaigns and content that address real customer needs and market pain points.
• Ensure Sales has the right tools and messaging to position the product effectively with new and existing customers.

Adoption & Sales Enablement

• Create and continuously update scalable sales training materials for internal teams, partners, and customers.
• Support onboarding of new customers and new hires to ensure smooth adoption and early success.
• Serve as a knowledge hub across the company for market insights, positioning, and product value.

Your profile

• You have 3-5 years of proven experience in Product, Marketing, or Customer Success Management for B2B products, preferably in SaaS or regulated industries.
• You are detail-oriented with strong analytical skills and the ability to prepare data for strategic decisions.
• You are a strong communicator with experience in customer interviews, documentation, or training.
• You have a foundational knowledge of software development processes and agile methodologies.
• Experience with regulatory affairs or packaging & labelling compliance is a plus.
• Fluent communication skills in English are required; German language proficiency is advantageous, particularly for operations based in Germany.

Why us?

What we offer:

• Flexibility: We offer a hybrid working model
• Impactful Work: You will play a crucial role in developing the next generation of our SaaS product
• Growth Opportunities: We support and foster the professional development of our team members by offering attractive learning and training opportunities
• Collaborative Culture: Join a diverse, dynamic and international team and meet your colleagues at regular team events
• Compensation: We offer a competitive salary, attractive benefits, and opportunities for professional development