Performance Marketing Manager (w/m/d)

coma AG; München; Hybrid; Vertraulich; Vollzeit

Zusammenfassung

Join coma AG as a Performance Marketing Manager in Munich, where you'll optimize digital marketing strategies for B2B clients. You will leverage your SEO and tracking skills to deliver impactful results, working within a supportive and flexible environment that prioritizes professional development. Whether you opt to work from our Munich office or enjoy our Valencia location, you'll be part of an interdisciplinary team passionate about digital transformation.

Leistungen

Flexible working hours

Home office options

Free team lunch

Support for professional development

Training offers

Qualifikationen

• Several years of experience in performance marketing focusing on SEO and tracking.
• Passion for marketing automation and digital marketing trends.
• Experience integrating AI tools into workflows.

Aufgaben

• Client consulting and advising on SEO and tracking strategies.
• Developing SEO strategies and optimizing website visibility.
• Tracking and performance analysis with tools like Google Analytics.

Kenntnisse

SEO

Tracking

Marketing Automation

Analytics

Lead Generation

Conversion Tracking

Tools

Google Analytics

Google Tag Manager

Matomo

SEO Tools

HubSpot

ActiveCampaign

Jobbeschreibung

Permanent employee, Full-time · Office München

Are you ready to elevate the digital performance of our clients with your SEO skills and tracking expertise? Join our team and shape tailored strategies that deliver real impact!

As a Performance Marketing Manager (m/w/d), you will be responsible for optimizing our online marketing campaigns. You will develop targeted strategies to promote the growth of our B2B clients. Your responsibilities include:

• Client consulting and strategic support: Advising our clients on SEO and tracking questions, presenting results, and providing clear recommendations for optimizing their digital marketing strategies.
• Developing and implementing SEO strategies: Creating and optimizing SEO concepts to increase organic visibility and traffic, including keyword research, on-page optimization, technical SEO measures, and content creation.
• Tracking and performance analysis: Implementing and monitoring tracking setups (e.g., Google Analytics, Tag Manager, Matomo) and analyzing relevant KPIs, continuously optimizing conversion rates and identifying growth opportunities.
• Data-driven optimization: Creating insightful reports based on web analytics data and deriving well-founded recommendations to improve campaign performance.
• SEA and Paid Media: Supporting the creation and optimization of paid campaigns (e.g., Google Ads, LinkedIn Ads) and ensuring performance targets are met through structured monitoring.
• Continuous market and competitor analysis: Monitoring current trends in SEO and tracking, analyzing competitors, and proactively taking measures to improve performance.
• Eigenmarketing: Managing our company's marketing channels independently.

Qualifications include:

• Several years of experience in performance marketing with a focus on SEO and tracking
• Passion for marketing automation, SEO, lead generation, and conversion tracking
• Excellent knowledge of Google Analytics, Google Tag Manager, Matomo, SEO tools, HubSpot, ActiveCampaign, and common reporting tools
• Experience with AI and integrating modern AI tools into workflows to increase efficiency
• Data-driven working style and analytical skills
• High level of engagement and initiative
• Passion for digital marketing trends and technical know-how in tracking and web analytics

Work environment:

• Join our international team in Munich and Valencia
• Enjoy flat structures, plenty of freedom, and a family-like work atmosphere
• Flexible working hours and work-life balance
• Home office is standard; office work is also available. Choose what suits you best.
• Work where others go on vacation – for example, in our Valencia office. Occasional team events in Valencia are also part of the experience. See more here: https://vimeo.com/775755571
• We support your professional and personal development with training offers, retirement plans, and development discussions.
• Choose your hardware: Windows or macOS
• Free team lunch, fresh fruit, coffee, and kind words

We are experts in digital customer experience in Munich and Valencia. Whether B2B or B2C, national or international, digital is our focus! We’re looking for specialists like you to drive web development and realize our mission in exciting projects for inspiring clients: Digital. People. Inspire.

Our team is interdisciplinary, our agency is owner-managed and independent, and our passion for digital remains unbridled. Are you ready for coma? – Kathrin Adelberg looks forward to your application.