Performance Marketing Growth Specialist

Bella & Bona; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A dynamic marketing agency in Berlin is seeking a Performance Marketing Growth Specialist to enhance their demand generation engine. The ideal candidate will drive SQL growth and campaign execution across platforms like Google Ads and LinkedIn, with a focus on measurable growth. The role demands 4-6 years of performance marketing experience, analytical skills, and a hands-on mindset in a collaborative environment.

Qualifikationen

• 4-6 years of hands-on performance marketing experience (Google Ads & LinkedIn Ads required).
• Proven track record of B2B lead generation (SaaS marketplaces or scale-ups preferred).
• Strong analytical skills: GA4, HubSpot (preferred) able to connect campaign metrics to SQL and ARR.
• Execution-first mindset: comfortable writing ad copy, setting up campaigns and optimizing them directly.
• Excellent communication and collaboration skills across Sales, RevOps and Design.
• Fluent in English; German is a plus.

Aufgaben

• Build and optimize paid campaigns across various platforms.
• Manage paid media budgets for maximizing efficiency.
• Track performance in analytics tools and provide insights.
• Run experiments on ad creatives and landing pages.
• Pilot new advertising channels to support growth.
• Collaborate with design for creating localized campaign assets.
• Ensure seamless lead handover with Sales and RevOps.

Kenntnisse

Digital Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Social Media Management

Jobbeschreibung

Overview

Bella&Bona is seeking a Performance Marketing Growth Specialist to own and scale our demand generation engine. This role combines analytical depth with hands‑on campaign execution across Google Ads and LinkedIn Ads while testing and expanding into new channels such as Meta, YouTube and OOH.

You’ll be directly responsible for fueling SQL growth in existing markets (Berlin & Munich), building our pipeline for new city expansion and ensuring every euro of spend translates into measurable ARR growth. This is a high‑impact execution‑focused role where you’ll shape how Bella&Bona reaches HR leaders, CFOs and Office Managers across Germany.

Your mission

• Campaign execution: Build launch and continuously optimize paid campaigns (Google Search & Display, LinkedIn Ads, AEO retargeting).
• Budget ownership: Manage paid media budgets reallocating spend to maximize CAC efficiency and payback period.
• Analytics & reporting: Track performance in GA4, HubSpot and Looker Studio; provide weekly dashboards tied to SQL and ARR growth.
• A/B testing: Run self‑structured experiments on ad copy creatives and landing pages in collaboration with UX and Brand Design.
• Channel expansion: Pilot and evaluate additional channels (Meta Ads, YouTube, programmatic display, OOH) to support city launches.
• Content creation: Partner with Brand Design & Head of Brand and Comms to develop localized and compelling campaign assets.
• Sales alignment: Work closely with RevOps and Sales to ensure smooth lead handover and full‑funnel attribution.

Your profile

• 4‑6 years of hands‑on performance marketing experience (Google Ads & LinkedIn Ads required).
• Proven track record of B2B lead generation (SaaS marketplaces or scale‑ups preferred).
• Strong analytical skills: GA4, HubSpot (preferred) able to connect campaign metrics to SQL and ARR.
• Execution‑first mindset: comfortable writing ad copy, setting up campaigns and optimizing them directly.
• Excellent communication and collaboration skills across Sales, RevOps and Design.
• Fluent in English; German is a plus.

Bonus

• Experience managing Meta or YouTube Ads.
• Exposure to OOH or programmatic display campaigns.
• Familiarity with multi‑location or localized campaign strategies.
• Knowledge of B2C paid campaigns (retargeting upsell).

Why us

• Direct growth impact: Your campaigns will directly drive SQLs, ARR and Cologne pipeline success.
• Ownership from day one: No agency bottlenecks, you’ll be both strategist and executor.
• Scaling momentum: Join during a pivotal stage as we expand from Munich & Berlin to other cities across Germany and beyond.
• Agile team culture: Collaborate with RevOps, UX and Design in a high‑output marketing team.

Employment Type

Full‑Time

Key Skills

• Digital Marketing
• Google Analytics
• Pardot
• HTML5
• MailChimp
• Marketing Automation
• Salesforce Marketing Cloud
• HubSpot
• Responsys
• Email Marketing
• Social Media Management