Marketing Team Lead E-Mobility (mfd)

KOSTAL Group; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A progressive technology firm in Dortmund is seeking an experienced Marketing Team Lead to oversee the entire marketing function, focusing on growth, demand generation, and strategic partnerships. The ideal candidate has 8 years in B2B SaaS marketing, excels in metrics-driven marketing strategies, and possesses strong leadership skills. This role offers flexible working hours and location, along with opportunities for career growth and additional benefits like gym memberships.

Leistungen

Flexible working hours

Opportunities for career growth

Gym or yoga class memberships

Qualifikationen

• 8 years in B2B SaaS marketing, with 3 years in leadership.
• Experience in driving measurable revenue growth.
• Excellent communication and stakeholder management skills.
• Comfortable operating in ambiguity.

Aufgaben

• Own the complete marketing function overseeing growth and demand generation.
• Lead competitive analysis and market research.
• Mentor and grow a high-performing marketing team.
• Report key metrics and present business impact to executive leadership.

Kenntnisse

B2B SaaS marketing

Go-to-market strategy

Growth marketing

Demand generation

Product marketing

Partner marketing

Stakeholder management

Team leadership

Jobbeschreibung

Who were looking for

Our Marketing Team Lead will own the complete marketing function at vaylens overseeing growth and demand generation as well as product and partner marketing. You will be the linchpin connecting product, sales, customer success and partnerships defining how vaylens is seen, how leads are generated and how we win in our target markets. This role is perfect for someone strategic and execution-oriented; you’ll set vision and lead the team but you’ll also roll up your sleeves and own critical initiatives when needed.

Growth and demand generation

• Build and manage multi-channel acquisition strategies, full-funnel campaigns and lead nurturing.
• Maintain clarity and focus for your team, stakeholders and the management team through prioritisation, planning, reporting and striking an effective balance between long-term growth investments vs. short-term wins.
• Lead competitive analysis and market research to shape direction, positioning, differentiation.
• Refine marketing operations, attribution models and performance dashboards.

Sales product and partner enablement

• Plan and manage tradeshows, owned events and related campaigns and logistics across our three key regions.
• Oversee feature launches and the development of positioning, messaging, customer stories and other collateral.
• Develop GTM launches and co‑marketing programs (e.g. joint PR, webinars, tradeshows, etc.) with key partners.
• Gather and leverage market insights, customer feedback and usage data to refine campaigns and provide employees and partners with training and frameworks.

Team management

• Mentor and grow a high‑performing marketing team.
• Manage sales and marketing budgets, forecast ROI and optimise spend.
• Integrate and oversee marketing tools and automation.
• Report key metrics and present business impact to executive leadership.
• Foster cross‑functional collaboration with sales, product‑ and partner‑management and customer success.

Qualifications

• 8 years in B2B SaaS marketing (with 3 years in leadership) with deep experience in go‑to‑market strategy, growth marketing, demand generation, product marketing and / or partner marketing.
• Track record of driving measurable revenue growth from marketing campaigns.
• Obsessed with metrics that matter but know when to trust intuition and storytelling.
• Prioritise ruthlessly and move fast but not at the expense of teammates.
• Guide team with trust and empathy, creating an environment where everyone feels heard, respected and enabled to do their best work.
• Comfortable operating in ambiguity, scaling processes across growth stages.
• Excellent communication and stakeholder management skills.

Additional Information

• A purpose‑driven company driving Europe’s transition toward electric mobility.
• Passionate colleagues with a hands‑on mentality.
• A safe and future‑oriented workplace as part of the Kostal group.
• Flexible working hours and location.
• Great opportunities for career growth.
• Extras like gym or yoga class memberships, etc.

Remote Work: Yes

Employment Type: Full‑time

Vacancy: 1