Marketing Manager (Germany)

Ancient + Brave | B Corp; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A wellness brand in Munich is seeking an experienced Marketing Manager to shape its growth strategy in Europe. The ideal candidate will ensure brand consistency, engage with consumer insights, and collaborate across departments to execute marketing activations. Fluency in German and English is required. This role offers competitive compensation and a dynamic work environment.

Leistungen

Discretionary bonus based on performance

25 annual holiday days plus bank holidays

Wellbeing day per year

ESG-invested pension contributions

Qualifikationen

• Proven experience in brand marketing, ideally within the wellness industry.
• Strong track record of delivering multi-channel campaigns.
• Fluent in German and English (speaking and writing).

Aufgaben

• Ensure brand consistency across all channels.
• Engage with consumer insights and conduct market research.
• Identify and execute brand partnerships in Germany.

Kenntnisse

Brand marketing

Project management

Consumer insights

Stakeholder management

Fluent in German and English

Jobbeschreibung

About Us

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe\'s Fastest Growing Companies, 2025.

Want to be a part of a team that’s shaping the future of health and wellbeing? We\'d love to have you!

The Role

We are looking for an experienced Marketing Manager to support Ancient + Brave’s ambitious growth trajectory in Europe, with an initial focus on Germany. In this role, you’ll help deliver best-in-class marketing strategy whilst scaling brand awareness at speed, delivering bold marketing communications with creative to match and NPD launches that expand our customer base.

This is a pivotal role that touches every part of our marketing mix and will be working across all commercial channels (DTC, Amazon & retail), executing marketing activations to launching new products, and owning all brand collateral. You’ll be an integral part of the team, working collaboratively and cross-functionally at all levels and with all departments (Content, Design, ECommerce, Partnerships, Nutrition, Retail, Events and Innovation) as well as external agencies and partners.

The role reports to the Marketing Director (Europe) and will be based in the UK OR Germany. If you are a creative and strategic marketer with an entrepreneurial spirit, we want to hear from you.

Key Responsibilities

• Brand Guardianship: Ensure consistency in brand messaging, visual identity and brand voice across all channels and marketing materials, aligning with brand guidelines. Develop template materials for B2C partners and trade marketing. Oversee the creation of brand assets, including videography and photography.
• Brand Strategy Support: Support in executing brand strategies aligned with the company\'s objectives; reflect on the brand\'s positioning, value proposition, and target audience and refine where needed; be the voice of the consumer to design solutions that meet their needs.
• Consumer Insight & Research: Engage with consumer insights including brand tracking and social listening data to learn needs, test assumptions, and support turning insights into brand activity; conduct market research to identify trends, competitive landscapes, and opportunities for differentiation.
• Marketing & Advertising: Identify and execute relevant brand partnerships in Germany; plan and execute partnerships with wellness businesses and female networks; own the podcast media plan and budget; manage asset production for paid advertising; represent the brand at events in Germany to sample products and expand the network; execute campaigns to increase awareness and acquisition; manage advertising across channels (digital, print, outdoor, TV/AV); evaluate campaign performance and build the brand reporting function with clear KPIs.
• Scope & Collaboration: Initially focus on the German market with potential to expand to other territories; manage multiple projects with attention to detail; collaborate with brand, shopper/trade marketing and commercial teams for end-to-end integration; support budget management for efficient resource allocation.

Who You Are

• Proven experience in brand marketing, ideally within the wellness industry with D2C brands, and/or agency-side brand building experience.
• Strong project management skills with a track record of delivering multi-channel campaigns.
• Ability to seek out and develop opportunities for brand building using networks and consumer insights.
• Creative thinker with experience in bold marketing communications.
• Excellent stakeholder management skills and cross-functional collaboration.
• Passion for consumer insights and data-driven decision-making.
• Track record of commercially successful campaigns and NPD launches; understanding of brand metrics and data interpretation.
• Fluent in German and English (speaking and writing).

To truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

• Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn and improve.
• Humble: Collaborative team player with integrity and accountability, aligned with our B-Corp values.
• High Performing: Efficient, with a solid work ethic and resilience.
• Hustle: Entrepreneurial, innovative, fast-paced, a great communicator who solves problems in dynamic environments.

Why Join Us

Ancient + Brave is a community-built brand with innovation and sustainability at the heart of our work. We commit to balance profit and purpose, are B Corp certified, and members of 1% for the Planet, donating a percentage of sales to environmental partners.

We offer an engaging, collaborative and inclusive work environment where talents are nurtured and contributions valued. We pay a discretionary bonus based on company and individual performance, review salaries annually, and provide ESG-invested pension contributions. Our regular annual holiday allowance is 25 days plus bank holidays, plus one Wellbeing day per year.

Important note on our ways of working: as a fast-paced scale-up, time in person is beneficial for communication and collaboration. Our new HQ is a riverside office in Lewes, East Sussex, and new joiners are expected to be in the office full time. We are an equal-opportunity employer committed to a diverse workplace. While most roles are full-time, we are open to discussing part-time arrangements where appropriate.