Marketing Manager - Customer Marketing EMEA

RS Group plc; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading B2B marketing firm is seeking a Regional Marketing Lead to oversee large-scale marketing programs across EMEA. This role involves leading a growing team, fostering collaboration, and aligning campaigns with market needs. Candidates should have experience in multi-market campaigns and possess strong project management and communication skills. Proficiency in a European language, preferably German, is highly valued. The position is based in various locations, including Frankfurt.

Qualifikationen

• Experience in driving cross-functional initiatives and campaigns.
• Track record of multi-market campaigns.
• Broad marketing background across channels and industries.
• Strong communication and organization skills.
• Proficiency in French, German, or Italian is highly valued.

Aufgaben

• Lead the delivery of large-scale marketing programmes.
• Partner with experts to strengthen RS's proposition.
• Integrate local market needs into campaign planning.
• Lead creative development and messaging.
• Engage stakeholders with comprehensive campaign strategies.
• Guide campaign asset development for engagement.
• Provide insights through performance measurement.
• Lead and manage a small team.

Kenntnisse

Experience in regional marketing

Project management experience

Strong copywriting skills

Commercially astute

Data-driven decision making

Curious for improvement

Jobbeschreibung

Location - Corby, Manchester, Milan or Frankfurt.

Operating at a strategic EMEA regional level within the Customer Marketing function, this role reports directly to the Head of Customer Marketing. It plays a pivotal role in leading EMEA-led vertical campaigns that align with RS Group’s strategic priorities and deliver measurable impact across multiple markets. These campaigns should drive growth in priority sectors and personas, supported by consistent frameworks and data-driven decision‑making.

As a senior member of the team, you will lead a small but growing team of two direct reports, providing coaching, mentorship, and strategic guidance to foster a high‑performing, collaborative, and customer‑centric culture. You will be instrumental in developing their capabilities, ensuring alignment with business objectives, and driving continuous improvement across campaign delivery.

What you will be doing

• Campaign Leadership : Lead the end‑to‑end delivery of large‑scale, regionally led marketing programmes—from data analysis and shaping strategic briefs that address customer pain points to overseeing full execution. You’ll ensure alignment with priority sectors and customer personas while balancing regional direction with effective local market activation.
• Cross‑Functional Collaboration : Partner with subject matter experts and strategic teams—including ESG, brand, and supplier marketing to uncover key insights that strengthen RS’s proposition and drive strategic narratives with strong commercial impact across diverse markets.
• Local Market Integration : Act as a central connector between regional and local teams, ensuring market nuances, priorities, and customer needs are embedded into campaign planning and execution.
• Creative Direction : Lead the messaging and creative development process, ensuring briefs are clear, compelling, and actionable for the internal studio. Facilitate ideation sessions that bring together creative, commercial, and local expertise to co‑create impactful campaigns.
• Stakeholder Engagement : Develop and present comprehensive Vertical packs that articulate campaign strategy, creative direction, and execution plans to senior stakeholders across the business.
• Channel Excellence : Guide the development of campaign assets and content, leveraging your deep understanding of channel best practices to maximise customer engagement and campaign effectiveness.
• Measurement & Reporting : Provide senior stakeholders with actionable insights by reviewing and presenting campaign performance, illustrating how data‑driven optimisations enhance impact and demonstrating the strategic role of EMEA‑led initiatives in driving sustainable growth and operational excellence.
• Team Development : Provide day‑to‑day leadership, coaching, and performance management for two direct reports. Foster a culture of accountability, innovation, and continuous learning.

What do I need to be successful?

• Experience in regional marketing, driving cross‑functional initiatives and impactful campaigns.
• Track record of running multi‑market campaigns, with focus on industries or customer persona.
• Broad marketing background across various channels and industries.
• B2B industrial experience preferred, but not essential.
• Strong copywriting skills.
• Commercially astute.
• Project management experience.
• Good communication and organisation skills.
• Energetic and enthusiastic for what we do.
• Curious for ‘what’s next’ and ‘how do we improve’.
• Data and Insight driven decision making experience.
• Strategic thinking and problem‑solving skills.
• Proficiency in one language between French, German, or Italian is highly valued in this role.

We are RS Group.