Marketing Data Analyst (mwd)

Yousician; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading music-tech company in Berlin is seeking a Marketing Data Analyst to join their Growth department. The role involves owning performance marketing analytics, building models, and translating insights into actionable recommendations. Candidates should have 5+ years of experience in analytics for consumer apps and advanced skills in SQL and Python. The position offers a hybrid work setup, competitive compensation, and the opportunity to impact millions of users worldwide.

Leistungen

Competitive compensation

Personal growth opportunities

Collaborative work environment

Qualifikationen

• 5+ years of experience in performance marketing analytics or growth analytics.
• Deep understanding of marketing attribution and A/B testing.
• Advanced skills in SQL and proficiency with Python or R.

Aufgaben

• Own performance marketing analytics across various channels.
• Build and evolve Marketing Mix Modeling and predictive models.
• Design and evaluate experiments to measure campaign impact.

Kenntnisse

Performance marketing analytics

Marketing attribution

SQL

Python

Data storytelling

Ausbildung

Experience in analytics for consumer apps

Tools

Google Ads

Meta

Tableau

Jobbeschreibung

About the Role

We're looking for a Marketing Data Analyst to join our Growth department and drive analytical excellence across paid marketing experimentation and forecasting.

You'll be the go-to data partner for performance marketing helping us scale efficiently while improving decision quality campaign ROI and long‑term subscriber value. This is a hands‑on individual contributor role for someone who thrives on turning data into clear insights, recommendations and measurable impact.

What You’ll Do

• Own performance marketing analytics across Google, Meta and emerging channels connecting acquisition data to subscription and LTV outcomes.
• Build and evolve MMM (Marketing Mix Modeling) and support the development of predictive LTV / CAC models collaborating with our central data science team.
• Design and evaluate experiments to measure campaign incrementality, creative impact and pricing or paywall changes.
• Partner closely with the Performance Marketing team to shape daily spend decisions and quarterly growth planning.
• Translate analytical insights into actionable recommendations for Performance, ASO, Monetization and CRM functions.
• Develop robust dashboards and reports for marketing and leadership ensuring the right metrics drive action.
• Contribute to building a data‑driven experimentation culture within Growth.

Who You Are

• 46 years of experience in performance marketing analytics or growth analytics for consumer apps or subscription businesses.
• Deep understanding of marketing attribution, MMM, A / B testing and cohort‑based LTV analysis.
• Advanced skills in SQL and proficiency with Python, R or similar analytical environments.
• Experience working with marketing platforms (Google Ads, Meta, TikTok etc.) and BI tools (Looker, Tableau or equivalent).
• Solid grasp of statistical methods and data storytelling you make complex results clear and actionable.
• Comfortable collaborating cross‑functionally and presenting insights to both marketing and product stakeholders.
• Hands‑on curious and outcome‑oriented you care about impact more than vanity metrics.

Nice to Have

• Experience in mobile subscription or freemium app environments.
• Familiarity with Braze, AppsFlyer or Adjust data pipelines.
• Understanding of creative testing frameworks and campaign incrementality.
• Exposure to data visualization and automation in modern growth stacks.

Why You’ll Love It Here

• A chance to influence how millions learn and play music worldwide.
• A high‑impact role at the intersection of marketing data and product.
• Hybrid work setup in our Berlin hub with a collaborative ambitious Growth department.
• Competitive compensation and opportunities for personal growth in a scaling company.

How to Apply

Send us your application and CV (in English). Or get in touch with us through our Talent Acquisition Partner. Let’s make the world a more musical place together! #rockon

About Us

Yousician is the world’s largest music‑tech company with millions of users worldwide. Based in Helsinki, Finland Yousician is home to the category‑defining Yousician and GuitarTuna apps. Yousician the #1 platform to learn and play music makes learning fun, easy, and more accessible for everyone. Yousician’s innovative award‑winning technology listens to you play and gives instant feedback. With interactive gamified lessons and songs and courses by world‑famous artists like Metallica and Jason Mraz Yousician empowers people to play music they love. GuitarTuna the #1 tune‑and‑play app (iOS, Android, WP) has won numerous international business awards including WIRED's hottest Finnish start‑up SXSW Midem and educational awards such as Sunday Times World's best apps and Best European Learning Game. Today Yousician employs 100 professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place!

Shaping Music Together – With Every Voice

At Yousician we're on a mission to make musicality as common as literacy and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable, and inclusive culture and in accordance with our core values we welcome applications from all individuals regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs or require any specific needs or support during the application process please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We're here to make music more accessible and that includes the path to joining our team.

Candidate Privacy

Here at Yousician we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.