Influence Marketing Manager WSE Germany (FM)

Salomon; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading outdoor sports brand is seeking an Influence Marketing Manager for Winter Sports Equipment in Germany. This role involves developing and executing strategies to enhance brand visibility and engagement within the Alpine and Racing communities. The ideal candidate will have a background in sports marketing, fluent German and English communication skills, and a passion for winter sports. This is a full-time, field-based position requiring travel within Germany and Austria.

Qualifikationen

• 5+ years of experience in influencer or sports marketing preferred.
• Strong communication and relationship-building skills with partners.
• Hands-on and proactive attitude comfortable managing multiple projects.

Aufgaben

• Lead and execute the marketing strategy for Winter Sports Equipment in Germany.
• Identify and activate athletes and influencers for brand representation.
• Coordinate community events to enhance brand visibility and engagement.

Kenntnisse

Influencer marketing

Community engagement

Project management

Alpine sports knowledge

Fluent in German

Fluent in English

Ausbildung

Bachelor's or Master's degree in Marketing or Sports Management

Jobbeschreibung

We are looking for an Influence Marketing Manager Winter Sports Equipment Germany (F / M) to lead and execute Salomons influence and community activation strategy across the German Winter Sports market with a strong focus on Alpine and Racing communities.

In this key field‑based role you will drive brand desirability athlete visibility and consumer engagement for Salomons Winter Sports Equipment categories including Alpine Nordic Snowboard and Protection. You will also play a key role in establishing and activating the future Salomon Performance Center (SPC) near Grödig Austria.

You will work closely with the Austrian Marketing team and the EMEA Winter Sports Equipment Marketing organization to ensure strong local execution aligned with global strategy.

Your Main Missions

• Build and execute the German influence marketing strategy for Winter Sports Equipment focusing on Alpine and Racing communities.
• Identify onboard and activate athletes influencers and partners who represent Salomons values and performance spirit.
• Coordinate local activations product testing and community events to enhance brand visibility and consumer engagement.
• Support racing activations with athletes federations and clubs ensuring strong representation in Alpine events.
• Contribute to the success of the Salomon Performance Center turning it into a hub for athletes product testing and community engagement.
• Collaborate closely with Austrias marketing team for campaign alignment and shared initiatives.
• Manage agency and partner relationships to maximize campaign impact and content quality.
• Monitor and report on key performance indicators : reach engagement athlete visibility and sales uplift through community activations.

Qualifications

• Bachelors or Masters degree in Marketing Sports Management or related field.
• Minimum 23 years of experience in influencer or sports marketing; 5 years is preferred.
• Strong understanding / background of the Winter Sports Equipment industry and Alpine community is a plus.
• Fluent in German (native or equivalent) and English (fluent).
• Excellent communication and relationship‑building skills with athletes partners and stakeholders.
• Hands‑on and proactive attitude comfortable working in the field and managing multiple projects.
• Knowledge of the snowboard segment is a strong plus.
• Experience or network within the racing community is highly valued.
• Strong organizational analytical and reporting skills.

What You’ll Bring

• Deep passion for winter sports and authentic connection to the Alpine world.
• A mix of creativity execution excellence and strategic thinking.
• The ability to engage communities and transform partnerships into performance‑driven results.
• A collaborative mindset and willingness to work across borders with multicultural teams.

Additional Information

• Field‑based position ideally located near Munich or the Alps region (Eastern Germany).
• Regular travel within Germany and Austria required.
• Permanent Contract
• Ready to shape the future of Salomons Winter Sports community in Germany
• Apply now and join the mountain sport company driving innovation and passion for performance.

Remote Work: No

Employment Type: Full-time