[Hiring] Growth Manager @Ketone-IQ

Ketone-IQ; Deutschland; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A performance-driven brand is seeking a Growth Manager to elevate its Amazon channel. The ideal candidate will optimize ad performance and conversion rates while collaborating across departments. Strong experience in Amazon management, proven skills in incrementality testing, and a background in consulting or an MBA are essential.

Qualifikationen

• Proven experience in managing Amazon ad budgets exceeding $500K/month.
• Demonstrated ownership of Amazon performance metrics and CAC accountability.
• Mid-level experience required.

Aufgaben

• Own full Amazon performance acquisition lifecycle from prospecting to brand retargeting.
• Manage and optimize Amazon ads, ensuring high Buy Box ownership.
• Collaborate with cross-functional teams, addressing legal and operational needs.

Kenntnisse

Amazon performance management

Conversion rate optimization (CRO)

Incrementality testing

Ausbildung

MBA or top-tier consulting background

Tools

Amazon Ads Console

Jungle Scout

Jobbeschreibung

Aug 19, 2025 - Ketone-IQ is hiring a remote Growth Manager. Location: USA.

We are Ketone-IQ, a brand rooted in fueling elite endurance athletes, now positioned to disrupt the energy market. From cyclists winning the Tour de France, to EMT workers pulling a double-shift, Ketone-IQ is a new kind of energy - not only what gets you off the starting line, but across the finish.

In 2019, we secured a $6MM contract with the US Department of Defense SOCOM to innovate this ketone nutritional superfuel. Ketone-IQ is trusted by high performers of all kinds, including Olympic athletes, Tour de France cyclists, Navy SEALs, and athletes in every major sports league in the US — and now, we’re bringing it to everyone.

Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement. We’re hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You’ll manage Amazon paid ads, CRO, Buy Box protection, and keyword ranking.

Who you are:

The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You’ll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.

Job Responsibilities:

Strategy & Ownership

• Own full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.
• Maintain 90%+ Buy Box ownership with proactive protection tactics
• Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches
• Test emerging formats (Sponsored Brand Video, DSP, Posts, CTV)
• Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)

Ads & Incrementality

• Own full Amazon ad stack: budgeting, campaign structure, reporting
• Lead incrementality testing (geo holdouts, suppression, survey lift)
• Partner with DTC team on spend pacing, CAC alignment, and attribution
• Track and manage ASIN health and keyword rank

Conversion Rate Optimization (CRO)

• Audit and optimize listings (titles, bullets, gallery, A+ content)
• Manage Premium A+ and branded store design
• Monitor PDP CVR, run systematic CRO experiments

Operational & Legal Collaboration

• Align with Finance on inventory and demand forecasting
• Coordinate reseller takedowns and MAP enforcement with Legal
• Guide catalog and SKU expansion

Success Metrics

• Maintain 90%+ Buy Box retention
• CAC efficiency across branded and prospecting
• Improve PDP CVR and rank top 5 for priority terms
• Execute 2+ incrementality tests within first 90 days
• Demonstrate Amazon as an incremental layer to DTC

Tools

• Jungle Scout
• Amazon Ads Console
• Sponsored Video, DSP, Posts, and CTV

Qualifications and Experience:

• Proven Amazon operators with P&L accountability, OR
  • Proven ownership of large-scale Amazon ad budgets ($500K+/month) with CAC/nCAC accountability.
• Elite generalists/consultants (e.g. MBA, top-tier consulting background)

Experience Requirements

Mid Level