Head of Growth Marketing & Conversion Optimization (m/f/d)

PiNCAMP; Haag an der Amper; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Ein führendes Camping-Startup sucht einen Head of Growth, der die Marketingstrategie und die Kundenakquise leitet. Sie bringen Erfahrung im B2C Performance Marketing mit und sind in der Lage, ein agiles Team zu führen. Vertrautheit mit Datenanalysen und Conversion Optimierung ist erforderlich. Das Unternehmen bietet eine dynamische Arbeitsumgebung mit flexiblen Arbeitszeiten und einer wertschätzenden Unternehmenskultur.

Leistungen

30 Urlaubstage

Flexibles Arbeiten

Moderne Büroausstattung

Regelmäßige Feedbackgespräche

Aufmerksamkeit für Gesundheit

Qualifikationen

• 5+ Jahre Erfahrung im B2C Performance Marketing.
• Nachweisbare Erfolge in der Kundenakquise und Conversion Optimierung.
• Vertraut mit Marketing-, Web- und App-Technologien.

Aufgaben

• Definieren der Strategie für die Marketing- und Conversion-Trib.
• Leiten von drei agilen Teams und Coaching der Teamleiter.
• Verantwortung für die Kundenakquise durch verschiedene Kanäle.

Kenntnisse

Performance Marketing

Conversion Optimierung

Datenanalyse

Mentoring

Kundenakquise

Tools

Analytics-Tools

Experimentierframeworks

Jobbeschreibung

Über PiNCAMP

PiNCAMP is the camping startup of ADAC, ANWB and TCS - in Germany, the Netherlands and Switzerland, as well as throughout Europe. An international team of more than 80 digital experts digitises the camping industry by combining the experience and reputation of our shareholders with the speed of an agile start-up. Our goal is to be Europe's leading camping platform. For our further growth we are looking for passionate hands-on people who want to grow with us and are eager to build an excellent product for campers and campsites alike.

Aufgaben

We are looking for a customer-centric marketing leader with a strong performance and data-driven mindset. You bring deep expertise in SEA, affiliate and CRM. With proven experience in Conversion rate optimization, you drive measurable impact through clear KPIs. As an agile leader and mentor, you empower autonomous squads, foster cross-functional collaboration, and effectively manage the different stakeholders. As part of the management team, you can shape and translate strategy into operational goals. A solid technical understanding enables you to bridge business goals with digital development.

• You define the strategy of the Tribe “Marketing and Conversion” and the OKRs to fulfill ambitious growth targets
• As a tribe lead, you are an agile leader of three squads (Marketing, Web, App) with about 20 employees. You coach squad leads, foster autonomy and accountability. For the squad Marketing you are operationally acting as the squad lead.
• As the lead for the squad Marketing you are responsible to drive customer acquisition through our channels like SEA, affiliate, app and create retention with CDP, CRM, automation, and personalization.
• You align the experts in your squads on conversion optimization and cultivate a strong data analytics-driven mindset and a focus on Customer centricity

Profil

• You bring 5+ years experience in B2C performance marketing (agency, travel- or e‑commerce company)
• You have a proven track record in growth marketing, customer acquisition and conversion optimization in digital products
• You have worked with tech- and product-teams before and are experienced in mentoring and cross-functional team leadership
• You are metric-driven and have a track record on customer-centric approaches
• You have a solid understanding of Marketing-, Web-, and App-Technologies and are skilled with analytics tools and experimentation frameworks
• You are an excellent communicator and problem solver and are fluent in German and English, Dutch would be an advantage
• You love camping

Wir bieten

• Ownership of a mission-critical tribe
• Impactful cross-functional collaboration in a fast-moving environment
• A good mix of agile start-up and grown professional structures
• A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
• Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
• Flexible working hours, home office, work abroad, hybrid working
• An appreciative work culture and atmosphere in an international team
• Best hardware of your choice, modern tools
• Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
• Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
• 30 vacation days
• A camper for your short trip or vacation
• Regular company parties and events
• Various employee discounts, e.g. Travel Industry Card

Wichtiger Hinweis

Please be advised that a valid work permit for Germany is required for non-EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.

Karrierestufe

Beschäftigungsverhältnis: Vollzeit

Tätigkeitsbereich

Tätigkeitsbereich: Marketing und Vertrieb

Branchen

Branchen: Strategieberatung

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