Head of Growth for a Telehealth and Ecommerce company

Intimate Rose; Deutschland; Remote; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A telehealth wellness company in Germany is searching for a Head of Growth to lead the expansion of their telehealth business. This role involves crafting strategies, optimizing marketing funnels, and collaborating cross-functionally. The ideal candidate possesses over 5 years of growth marketing experience, particularly in health and wellness, and excels in data-driven decision-making. This role starts as part-time and transitions to full-time, offering remote work with diverse growth opportunities.

Leistungen

Fully remote with async flexibility

Unlimited PTO

Medical insurance and 401k

Opportunity to own a business unit

Clear path toward broader marketing leadership

Work directly with founder and clinical leadership

Qualifikationen

• 5+ years of hands-on growth marketing experience, ideally in telehealth or health and wellness.
• Proven track record of building and optimizing funnels.
• Strong analytical mindset to track CAC, ROAS, LTV, and booking metrics.
• Comfortable managing end-to-end marketing execution.
• Demonstrated leadership experience and ability to mentor a team.
• Excellent English communication skills.

Aufgaben

• Own and implement the full telehealth growth strategy.
• Manage paid media buyers and organic marketing campaigns.
• Design and optimize end-to-end funnels.
• Monitor performance across all channels and make data-driven decisions.
• Collaborate with clinical, content, and design teams.

Kenntnisse

Growth marketing experience

Funnel optimization

Analytical mindset

Campaign management

Leadership

English communication

Proactive decision-making

Jobbeschreibung

About the Company:

Intimate Rose is a leader in pelvic health, trusted by clinicians and customers for our high-quality, medically safe wellness products. From therapeutic devices to specialized care tools, we support individuals facing sensitive health concerns such as physical discomfort, hormonal changes, and postpartum recovery. After building a globally recognized eCommerce presence, we’re now expanding more into our telehealth business, to make expert and compassionate care more accessible. We’re a lean, mission-driven team that moves fast – If you’re passionate about meaningful impact in health and wellness, you’ll thrive here.

About the Role:

We’re hiring a motivated and analytical Head of Growth to lead the expansion of our Telehealth business – someone who can own the strategy, execution, and performance of a high-impact, mission-driven business unit from the ground up. This role goes beyond campaign management or delegation. It’s for a hands-on builder who can map the patient journey, design high-converting funnels, test and refine messaging, optimize performance, and launch initiatives effectively – all while collaborating cross-functionally and staying close to the data.

This is a Full-Time remote role that will start as a Part-Time position for the first 1-3 months.

We are looking for a Head of Growth specifically with these requirements:

• 5+ years of hands-on growth marketing experience, ideally in telehealth, digital health, or DTC health and wellness for USA-based customers.
• Proven track record of building and optimizing funnels from awareness to conversion, particularly in regulated or trust-sensitive industries.
• Strong analytical and performance mindset with the ability to track, interpret, and act on CAC, ROAS, LTV, and booking metrics.
• Comfortable managing end-to-end marketing execution across paid campaigns, lifecycle marketing, and funnel design.
• Confident navigating ambiguity, taking ownership of outcomes, and collaborating within fast-paced, founder-led environments.
• Demonstrated leadership experience with the ability to mentor a small team, hold high standards, set priorities, and drive accountability.
• Excellent English communication skills, both written and verbal.
• Highly self-directed and proactive in decision-making and execution.

Your responsibility will include (but not limited to):

• Balance strategic leadership with hands-on execution.
• Own and implement the full telehealth growth strategy.
• Manage paid media buyers and organic marketing campaigns
• Design, Direct, and optimize end-to-end funnels, from landing pages to consultation bookings.
• Test and refine messaging using AI tools, A/B frameworks, and segmented audiences.
• Monitor performance across all channels and make real-time, data-driven decisions.
• Collaborate with clinical, content, and design teams to ensure aligned execution.
• Explore and launch new growth initiatives including partnerships, webinars and referral programs.
• Manage and grow a lean marketing team as the company scales.

Growth Opportunities/Perks:

• Fully remote with async flexibility.
• Unlimited PTO (within reason and goal alignment).
• Medical insurance and 401k (for US-based employees) upon transitioning to full-time.
• Opportunity to own and scale an entire business unit.
• Clear path toward broader marketing leadership beyond telehealth.
• Work directly with the founder and clinical leadership.

This Position Is Perfect For You If…

You’re a strategic executor.

You thrive in ambiguity and don’t wait for perfect clarity before taking action. You can create the roadmap, but you’re also not afraid to roll up your sleeves and launch quickly.

You’re data-driven but human-centered.

You love analyzing performance data, but never forget that on the other end of every click is a real person — especially in sensitive health categories like pelvic wellness.

You’re a fast learner.

You won’t be expected to know everything from the start, but you’ll need to be motivated and quick to learn new information.

You have strong beliefs, but loosely held.

You’re confident in what you can do and what you’ve already done, but you’re not afraid to ask smart questions and change your mind in the face of evidence. You care about the end goal more than being right.

You can speak concisely.

Clarity of thought and cleanly articulating it is required for our team to reach our goals.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!