Head of CRM (m/f/d)

Mister Spex; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading eyewear company in Berlin seeks a CRM Manager to develop and execute customer strategies that enhance brand loyalty and drive performance. You'll lead the CRM team, analyze customer data for insights, and optimize campaigns to improve engagement. The ideal candidate has extensive CRM experience, leadership skills, and fluency in English and German. Enjoy a flexible hybrid working environment, exclusive benefits, and opportunities for personal development.

Leistungen

Exclusive Vouchers

Flexible and hybrid work model

Comprehensive onboarding

Mental health support

Paid vacation for childcare

50% subsidy on public transport

Employer pension contributions

Relocation assistance

Yearly celebratory events

Qualifikationen

• Proven ability to develop profitable CRM strategies and programs.
• Track record of optimizing campaigns with educational content.
• High energy, creativity, and a drive to innovate.

Aufgaben

• Develop and execute a CRM strategy across the customer journey.
• Lead and mentor the CRM team to drive performance.
• Analyze customer data to gain insights for engagement.

Kenntnisse

Extensive CRM experience

Leadership experience

Optimizing email campaigns

Customer-centric mindset

Fluent in English and German

Tools

Emarsys

Marketing automation software

Jobbeschreibung

Shape the future of eyewear with us! We combine innovation and style with unparalleled brand diversity and the highest quality standards - online and offline. Be our inspiration at #teamspex! SEE YOU at #teamspex | #WhoWeAre

How you contribute

Develop and execute a comprehensive CRM strategy across the entire customer journey, from generating leads and re-engaging prospects to up-selling, cross-selling, and turning customers into brand advocates.

Optimize automated and ad-hoc customer campaigns, continuously testing and refining tactics to improve Customer Lifetime Value (CLV), repurchase rates, and referrals.

Align CRM campaigns with business goals, reducing discount dependence and enhancing product expertise through relevant, targeted, and timely communications.

Lead and mentor the CRM team, fostering collaboration, driving performance, and supporting professional growth to meet team and individual targets.

Analyze customer data to gain insights into behaviors and preferences, adjusting strategies to improve engagement in collaboration with data teams.

Improve internal and external interfaces, ensuring smooth coordination between departments (marketing, retail, data) and external partners.

What you bring

Extensive CRM experience, ideally within e-commerce / omni-channel environments, with several years of leadership experience.

Proven ability to develop profitable CRM strategies and programs that meet performance and revenue goals.

Track record of building or optimizing campaigns with educational and inspirational content.

Expertise in optimizing email campaigns following successful lead generation.

Strong experience with marketing automation software for both online (preferably Emarsys) and offline campaigns.

Customer-centric, data-driven, and agile mindset with deep knowledge of CRM analytics, KPIs, and technical infrastructure.

High energy, creativity, and a drive to innovate while staying on top of CRM trends and tactics.

Strong leadership skills, with a passion for continuous improvement and innovation.

Fluent in English and German (C1 / C2 level).

Your benefits

Exclusive Vouchers : Start your journey with a €200 voucher for a pair of glasses from our Mister Spex assortment. Plus, enjoy an annual voucher to celebrate each Mister Spex anniversary. Benefit from a 40% discount on our entire assortment for you and your family.

Work-Life Balance : Achieve the perfect work-life balance with our flexible and hybrid working model. Bring your dog to the office, work abroad within the EU for up to 6 weeks, and even take a sabbatical.

Personal Development : Your growth matters to us. We offer comprehensive onboarding, 360° feedback, access to learning platforms, and specialized training courses.

Mental Health Support : Access mental health support through our dedicated partner.

Family Support : We support our beloved parents with 10 days of paid vacation for childcare, fully covered by Mister Spex.

Sustainable Mobility : We care about your mobility and the environment. Receive a 50% subsidy on public transport or get a discounted bike through our partner.

Pension Contribution : Benefit from employer contributions to the company pension scheme.

Relocation Assistance : We assist with your visa process and relocation to Germany.

Celebratory Events : Join multiple yearly events to come together and celebrate.

Diversity and Equal Opportunity : You Matter to Us!

Diversity and equal opportunity are more than just words to us. Here, you work on equal footing because every contribution counts and is valued. An open feedback culture is key to our collective success. Regardless of your background, gender, religion, disability, age, or identity, we are excited to welcome you. Your personality is our strength! See you! at #teamspex

Feel free to apply with your Xing or LinkedIn profile.