Growth Marketer (DTC E-Commerce)

Phiture; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A fast-growing DTC supplements brand is seeking a proactive Growth Marketer to focus on performance marketing and customer acquisition. This role involves managing paid social campaigns, optimizing funnels, and driving measurable customer acquisition. The ideal candidate has 2–3 years of experience in growth marketing for DTC e-commerce brands and expertise in Meta Ads. The position is fully remote, offering competitive rates and flexibility. Join us if you're passionate about improving wellbeing through quality products.

Leistungen

Competitive rate

Paid time off (including UK bank holidays)

Flexible working hours

Qualifikationen

• 2–3+ years of proven experience in growth marketing for DTC brands.
• Experience with conversion tracking and attribution.
• Knowledge of email marketing platforms like Klaviyo.

Aufgaben

• Plan and optimize paid social campaigns across Meta.
• Own key growth metrics and track funnel performance.
• Run structured A/B tests on landing pages.

Kenntnisse

Proven experience in direct response or growth marketing

Ability to manage and scale paid social campaigns

Strong analytical skills

Expert-level proficiency with Meta Ads

Tech-savvy with new platforms/tools

Tools

Meta Ads

Google Analytics

Excel/Google Sheets

Shopify

Jobbeschreibung

GROWTH MARKETER (DTC E-COMMERCE)

Location: Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: Applications accepted in English only.

About Purolabs

Purolabs is a fast‑growing DTC supplements brand based in the UK with over 350,000 happy customers. We create clean, science‑backed supplements that actually work. No fillers, no nasties, just real results. Featured in Vogue, Women’s Health and the Evening Standard, our UK‑made products are trusted by health‑conscious people who refuse to compromise on quality.

The Role

We’re looking for a proactive and data‑driven Growth Marketer who lives and breathes performance marketing and customer acquisition. This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels and scaling campaigns profitably. You’ll own the full growth strategy, working hands‑on with paid acquisition, conversion optimisation and customer retention. You should obsess over unit economics, love testing new approaches and get genuinely excited when you crack a winning strategy that scales.

What You’ll Be Doing

Paid Acquisition & Campaign Management

• Plan, execute and optimise paid social campaigns across Meta to hit ROAS and CAC targets
• Develop systematic testing frameworks for audiences, creative angles and landing pages
• Scale winning campaigns while maintaining profitability and healthy unit economics
• Monitor daily ad account performance and make data‑driven optimisation decisions
• Collaborate with the creative team to provide performance feedback and strategic direction

Analytics & Performance Tracking

• Own key growth metrics: CAC, LTV, ROAS, MER, CPA, contribution margin
• Build and maintain dashboards to track funnel performance and identify bottlenecks
• Conduct cohort analysis and customer lifetime value modelling
• Review campaign data to understand what’s working and communicate insights clearly to the team
• Present weekly performance reports with actionable strategic recommendations

Conversion Rate Optimisation

• Run structured A/B tests on landing pages, product pages and checkout flow
• Analyse user behaviour using Google Analytics, heatmaps or tools like Triple Whale
• Identify friction points in the customer journey and implement solutions
• Optimise email flows and post‑purchase sequences to increase retention and LTV

Growth Strategy & Channel Expansion

• Develop quarterly growth roadmaps aligned with revenue and profitability targets
• Test and scale new traffic sources including TikTok, YouTube and emerging platforms
• Conduct competitor analysis and market research to identify growth opportunities
• Proactively flag issues, spot inconsistencies and solve problems before they escalate

What We’re Looking For

• 2–3+ years of proven experience in direct response or growth marketing for DTC e‑commerce brands
• Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
• Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
• Hands‑on experience reviewing ad accounts and understanding campaign performance
• Ability to provide clear feedback to creative teams based on data and performance insights
• Proven ability to run structured experiments and iterate based on results

Technical Requirements

• Expert‑level proficiency with Meta Ads
• Strong analytical skills with advanced Excel/Google Sheets and data visualisation
• Experience with conversion tracking and attribution
• Familiarity with Shopify and e‑commerce analytics
• Tech‑savvy and fast learner of new platforms/tools

Bonus Points

• Experience with supplements, skincare or subscription‑based products
• Knowledge of email marketing platforms like Klaviyo and retention strategies
• Experience with TikTok or Google Ads
• Background in health or wellness industry

Your Personality

• Numbers‑obsessed and data‑driven. You make decisions based on metrics, not opinions
• Highly detail‑oriented with the ability to spot inconsistencies and think strategically
• Proactive problem‑solver who anticipates issues before they arise
• Strong communicator who can translate data into clear, actionable insights
• Self‑starter who takes ownership and drives results independently

Why Join Us

• Fully remote with flexibility during UK hours
• Competitive rate and paid time off (including UK bank holidays)
• Real ownership over growth strategy and performance outcomes
• Work with a product that genuinely improves people’s wellbeing
• Join a fast‑growing brand with proven product‑market fit

Important Requirements

• This is a remote contractor position (not employment)
• Applications welcome from all countries
• Must be available during UK working hours (9 am‑5 pm GMT) with a minimum 4‑hour overlap