Field Marketing Manager - DACH

Algomarketing Ltd.; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A dynamic marketing agency is seeking a Field Marketing Manager for the DACH region. The role involves managing TCM activations, overseeing event execution, and collaborating cross-functionally to deliver impactful marketing initiatives. Candidates should have experience in field marketing operations, strong project management skills, and the ability to analyze performance metrics. This position offers flexibility with remote work options, ideal for a proactive individual ready to drive marketing success.

Qualifikationen

• Experience in field marketing or customer marketing operations.
• Strong project management skills with attention to detail.
• Ability to track engagement metrics and generate insights.

Aufgaben

• Create personalized marketing content for TCM campaigns.
• Manage event logistics and on-site coordination.
• Collaborate with TCM Marketing Manager for operational tasks.

Kenntnisse

Event execution management

Cross-functional collaboration

Performance monitoring and analysis

Content creation and asset management

Jobbeschreibung

Field Marketing Manager - DACH

Department: Demand Generation

Employment Type: Contract

Location: Germany

Description

Field Marketing Manager/Top Customer Marketing (TCM) Operations & Project Management Support

Location: Germany (remote)

Services

1. Personalized Content & Communications: Create and manage personalized, account-specific marketing and communications assets to support TCM campaigns and initiatives.
2. TCM Activation & Event Execution: Manage the end-to-end execution of TCM activations, primarily events, including logistics, speaker coordination, and on-site support for priority events to deliver high-quality, engaging experiences.
3. Customer Journey & Intervention Design: Support the design and orchestration of tailored customer journeys and strategic interventions based on the TCM intelligence dossier and available event roadmaps.
4. Performance Monitoring & Analysis: Monitor performance across all marketing activations and provide actionable insights to the TCM Marketing Manager to measure impact and inform future strategy.

Deliverables

1. Deliver a package of ready-to-review, personalized marketing copy and assets, including invitation emails, newsletters, event summaries, ThinkwithGoogle Case Studies and social media assets.
2. Secure seamless event execution with high RSVP & Attendance rate, positive attendee feedback, including confirmed speaker lineups, completed speaker briefing documents, and high-quality event production and logistics management.
3. Deliver a recommended event roadmap, including ideas for tailored ‘interventions’ and experiences to be reviewed and approved by the TCM Marketing Manager.
4. Deliver a regular "TCM Performance Digest" that tracks account-level engagement and provides actionable insights for TCM Manager to review and sendout.

Typical Work Week - what it looks like:

Cross-Functional Collaboration (XFN)

• Collaborate with the TCM Marketing Manager to receive briefs and feedback on all operational and project management tasks.
• Serve as a key operational contact to ensure alignment on marketing automation, event execution, and performance tracking.

Event & Activation Execution

• Brief and manage external agencies for event production, including agenda, branding, and creative assets.
• Manage all event logistics, including ticket allocation, and on-site coordination.
• Prepare and manage speaker engagements, including presentation scrubbing, legal review, and speaker coaching.

Content & Asset Creation

• Create personalized marketing assets, including invitation emails, newsletters, and event summaries, based on the intelligence dossier.
• Prepare marketing copy and assets for review by the TCM Marketing Manager.

Journey & Intervention Planning

• Assist in the creation of customer journey roadmaps and propose ideas for tailored experiences.
• Manage audience data and segmentation for targeted campaign execution and follow-up.

Performance & Analytics

• Track account-level engagement across all touchpoints, including event RSVPs and attendance, TwG data, and AwG data.
• Regularly update automated performance dashboards and generate the "TCM Performance Digest" for review.

General Responsibilities

• Proactively solve problems and address unexpected challenges related to operational and event execution tasks.
• Ensure thorough documentation and communication of all relevant information to the TCM Marketing Manager.
• Prepare for and participate in regular debriefs to ensure continuous improvement of all TCM activations.