Director, Marketing & Advertising Services - DACH

Live Nation; Berlin; Hybrid; EUR 80.000 - 110.000; Vollzeit

Zusammenfassung

A major entertainment company in Berlin seeks a Director, Marketing & Advertising Services to design and implement marketing strategies across Germany, Austria, and Switzerland. This hands-on role involves leading a team and presenting the marketing capabilities to clients. A minimum of 10 years in marketing leadership and fluency in German and English are required. The company values teamwork, integrity, and excellence in delivering live experiences.

Qualifikationen

• 10+ years' experience in senior marketing or commercial leadership roles within live entertainment and digital services.
• Proven ability to build marketing service models.
• Strong cross-functional leadership and stakeholder management skills.

Aufgaben

• Establish and lead the new Marketing & Advertising Services organization for the DACH region.
• Develop the regional marketing services portfolio - defining offerings, pricing, delivery processes.
• Own marketing budget planning and allocation across Germany, Austria, and Switzerland.

Kenntnisse

Senior marketing experience

Commercial leadership

Cross-functional leadership

Presentation skills

Negotiation skills

Fluency in German and English

Ausbildung

Degree in Marketing, Business or related field

Jobbeschreibung

Job Summary:
Location: Berlin
Division: Marketing
Line Manager: Managing Director Germany
Contract Terms: Permanent, Full-Time

THE JOB

As Director, Marketing & Advertising Services - DACH (Germany, Austria Switzerland) you will design, implement, and scale Ticketmaster's client and fan marketing service offering across the region. You will report directly to the Managing Director, Germany. You will lead a multidisciplinary team responsible for B2C growth, defining the B2B Marketing services offering and cross-country marketing operations, ensuring top line KPI growth and integration of marketing into our broader commercial and sales strategy. You will work closely with cross-functional stakeholders, as well as the London-based central marketing organization at Ticketmaster. The successful candidate will be the face of marketing at Ticketmaster in front of prospects and existing customers in DACH. This is a hands‑on, high‑impact leadership role requiring strategic thinking, operational execution, and strong client‑facing experience.

WHAT YOU WILL BE DOING

• Establish and lead the new Marketing & Advertising Services organization for the DACH region.
• Develop the regional marketing services portfolio - defining offerings, pricing, delivery processes, and ROI frameworks.
• Own marketing budget planning and allocation across Germany, Austria, and Switzerland.
• Design a best in class B2B marketing strategy and implement it across markets.
• Partner closely with Sales, Client Development, and Finance to embed marketing services in go-to-market activities.
• Oversee B2C demand generation campaigns and performance marketing across digital and retail channels.
• Lead and mentor a team covering CRM, performance, brand, client marketing, design, and analytics.
• Represent Ticketmaster's marketing capabilities externally in pitches, conferences, and industry partnerships.
• Collaborate with international stakeholders, including Global Marketing and Product teams in London, to align global best practices with local needs.
• Implement tools and automation to optimize campaign efficiency and reporting.
• Drive continuous improvement, cost control, and innovation within the marketing organization.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 10+ years' experience in senior marketing or commercial leadership roles within live entertainment, media, or digital services.
• Proven ability to build marketing service models and/or manage marketing as a commercial product.
• Entrepreneurial mindset with a track record of commercial success.
• Strong cross-functional leadership and stakeholder management skills.
• Experience managing multi-market budgets and teams.
• Excellent presentation and negotiation skills in client environments.
• Fluency in German and English, French is a plus
• Deep understanding of Austrian and Swiss markets

YOU (BEHAVIOURAL REQUIREMENTS)

• Strategic, entrepreneurial mindset with a focus on commercial outcomes.
• Skilled at building high-performing, cross-border teams.
• Thrives in dynamic, evolving environments; comfortable leading change.
• Demonstrates integrity, collaboration, and accountability.
• Communicates with clarity and influence across levels.
• Track record of driving change and innovation, while championing teams and culture.
• Adapt behavior to meet diverse expectations and foster collaboration.
• Must be willing to travel 30+ days year

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.