Director Brand & Communications (all genders)

Impossible Founders; Hamburg; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading DeepTech startup factory in Hamburg is seeking a Director of Brand & Communications to define brand strategy and lead communications efforts. This role requires senior-level experience in brand management, strong strategic thinking, and fluency in German and English. You will work closely with internal teams and external partners, ensuring clear positioning and impactful narratives while achieving visibility across various channels. An opportunity for personal growth and proactive impact awaits you.

Leistungen

30 days of vacation

Deutschlandticket

Central office in a prime location

Choice of your own hardware

Qualifikationen

• Several years of senior-level experience in brand, communications, PR, or marketing.
• Background in startups, innovation, tech, or science.
• Proven ability to translate business goals into communication objectives, KPIs, and actionable initiatives.

Aufgaben

• Develop and continuously evolve the Impossible Founders brand strategy.
• Own external communications, media relations, and thought leadership.
• Collaborate with external agencies and partners for brand presence.

Kenntnisse

Strategic thinking

Brand leadership

Communications skills

Stakeholder management

Performance-driven mindset

Fluent in German and English

Jobbeschreibung

Your mission

As Director of Brand & Communications, you will take ownership of the strategic build, leadership, and ongoing development of the Impossible Founders brand. Your mission: position Impossible Founders as Germany’s and Europe’s leading DeepTech and science‑transfer platform — highly visible, trusted, and genuinely impactful for founders, academia, industry, and policymakers. You bring together strategic brand leadership, exceptional communications, and ecosystem thinking: you shape clear positioning, translate complex science into compelling narratives, and build the relationships and visibility that make the platform matter.

Brand & Positioning

• Develop and continuously evolve the Impossible Founders brand strategy
• Sharpen narrative, claim, messaging, and thought leadership across DeepTech, science transfer, and impact
• Ensure consistent brand leadership across all touchpoints
• Define a clear KPI framework and steer initiatives data‑driven (monitoring, review, adjustment)

Strategic Direction & KPI Framework

• Translate business goals into clear communications and impact objectives
• Define a robust KPI framework (awareness, engagement, share of voice, conversion)
• Build dashboards and reporting structures for management and board‑level stakeholders
• Run data‑based steering, regular reviews, and ongoing optimisation of measures

Communications & PR

• Own external communications, media relations, and thought leadership
• Develop PR storylines and secure coverage in relevant media (startup, business, science, policy)
• Position the CEO and key leaders as credible, high‑visibility voices in the ecosystem

Website

• Take strategic ownership of the website roadmap and the overall digital brand presence
• Collaborate with external agencies and partners (design, development, SEO)
• Ensure governance, accessibility, SEO, and long‑term scalability

Content & Channels

• Strategically lead LinkedIn, newsletter, and additional channels
• Build a scalable content architecture (funnel logic, personas, editorial planning)
• Ensure quality across all content (tone of voice, point of view, relevance)
• Regularly analyse performance and optimise formats and channels

Team & Stakeholder Management

• Build and lead the Brand & Communications team
• Work closely with programme leads, partners, funders, and the board
• Manage external partners, agencies, and freelancers

Events & Visibility

• Co‑own strategic decisions on event direction and positioning
• Deliver events in close collaboration with the team, partners, and service providers
• Lead communications for flagship events, programmes, and formats (Demo Days, Summits, Ambassador programmes)
• Develop event narratives and maximise media and content reuse before, during, and after events

Your profile

This role calls for someone who knows how to build a brand that carries impact — in public, in the ecosystem, and at decision‑maker level. You combine senior experience in brand and communications with a sharp understanding of innovation, tech, and ideally DeepTech or science‑driven ventures. Because Impossible Founders is in a strong build‑up phase, we’re looking for a hands‑on strategic leader: someone who can translate business goals into communication objectives, KPIs, and execution. Someone who is comfortable running performance‑driven channels, shaping PR and thought leadership, and aligning stakeholders from C‑level to public‑sector actors. You bring clarity, ambition, and an impact‑driven mindset.

What matters most to us

• Several years of senior‑level experience in brand, communications, PR, or marketing
• Background in startups, innovation, tech, or science
• Strong strategic thinking paired with real executional drive
• Excellent instinct for narratives, language, and positioning
• Proven ability to translate business goals into communication objectives, KPIs, and actionable initiatives
• Confident with digital channels, performance mechanics, and impact metrics
• Experience working with C‑level leaders, key stakeholders, and public‑sector actors
• Fluent German and English

Additionally, it would be a plus if you bring

• Experience in DeepTech is a strong plus

Why us?

At Impossible Founders, the people behind the impossible are the most important catalyst. That's why we do everything we can to create a collaborative working environment:

• Responsibility & autonomy: You take on real responsibility from day one and have the freedom to actively shape your role and the company. Output counts, and you are given the freedom you need to do your job in the best possible way.
• Flexible & family‑friendly working: We offer a high degree of flexibility. We meet in the office on Mondays, and on other days attendance is optional with the option to work remotely. This includes our understanding of the needs within a family.
• Meaningful mission & impact: You will work on projects that address real challenges in AI, climate tech, and beyond. You will achieve impact and visibility by working closely with founders, researchers, and leading partners.
• Collaborative culture & diversity: We cultivate a collaborative culture—practical, ego‑free, and driven by shared responsibility. Our team is characterized by diversity and openness. The company language is English so that everyone feels welcome.
• Personal growth: We support your development through rapid learning cycles, regular feedback, and a budget for your professional development.

Attractive working conditions

• 30 days of vacation
• Deutschlandticket
• Central office in a prime location
• Choice of your own hardware

About Us

Impossible Founders is one of Germany’s boldest DeepTech startup factories. Our mission: turning groundbreaking technologies into real companies – with the potential to change the world. We collaborate with leading scientists, fearless founders, and renowned institutions. Our ventures emerge in future‑focused fields like Artificial Intelligence, Quantum Technology, advanced materials, and Green Tech.

We welcome applications from all talented individuals, regardless of gender, age, sexual orientation, ethnicity, cultural background, or abilities. Diversity makes our team stronger!