Communications Manager - DACH

TikTok; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading social media platform is seeking a Communications Manager for the DACH region to develop and execute communication strategies. The ideal candidate will have over 5 years of experience in managing communications for well-known brands, showcasing strong relationships in media and stakeholders. Located in Berlin, the role involves collaborative efforts with internal teams and external partners to enhance the platform's reputation and engage key audiences effectively.

Qualifikationen

• 5+ years of experience managing communications for high-profile consumer-facing brands.
• Professional fluency in both German and English (written and verbal).
• Strong media relationships across tier one news and outlets.

Aufgaben

• Develop communication plans for DACH region aligned with business goals.
• Support media relations and messaging for proactive campaigns and issues management.
• Build and maintain relationships with journalists and key stakeholders.

Kenntnisse

Media relations

Stakeholder management

Strategic thinking

Bilingual (German and English)

Ausbildung

Bachelor’s degree in Communications or related field

Jobbeschreibung

Responsibilities

The global Communications team is the voice of the company while being the guardian of the company's reputation. The team is responsible for telling TikTok's story, managing the company reputation, engaging in meaningful conversation, and building positive sentiment for the company. Though our reach is global, our strength lies in leaning into local — understanding, celebrating, and building with the communities around us. On a daily basis, the team serves as a strategic partner for all functions in advancing business objectives.

We’re looking for an experienced and hands‑on Communications Manager for Germany, Austria and Switzerland to join our DACH Communications team.

In this role, you’ll help shape how TikTok is understood across the region, refine and execute our communications approach, spotting narrative opportunities early, and support managing issues with care.

Working closely with colleagues in Content, Brand Marketing, and Trust & Safety, you’ll play a key role in building trust with media, creators and opinion leaders, helping them see how TikTok contributes to culture, innovation and the broader entertainment ecosystem across the DACH markets.

This role is ideal for a curious, forward‑thinking communicator who thrives in an entrepreneurial environment, embraces new smart tools, excels at stakeholder management, and brings empathy and a people‑first mindset.

Key Responsibilities

• Develop communication plans for specific projects and contribute to the overall DACH communications strategy aligned with global and regional priorities and local business goals
• Support media relations across the DACH region, including proactive campaigns, press opportunities and issues management, ensuring clear, consistent and audience‑relevant messaging
• Build and maintain strong, trusted relationships with journalists, creators and key industry stakeholders
• Partner closely with Content, Brand Marketing, Trust & Safety and other internal teams to drive consistent, high‑impact communications
• Prepare and coach spokespeople for media and public appearances
• Work with external PR agency, setting clear goals for campaigns and driving measurable results
• Monitor impact and measure performance of communications

Qualifications

Minimum Qualifications

• 5+ years of experience managing communications for a high‑profile consumer‑facing brands with a strong experience building and executing comms strategies and programmes
• Bachelor’s degree – preferably in Communications, Journalism, Public Relations or related field – or equivalent experience required
• Professional fluency in both German and English (written and verbal)
• Strong media relationships across tier one news, consumer, and technology outlets
• Handle inbound press inquiries and interact with media on a range of topics
• A collaborative team player with strong organizational and analytical capabilities coupled with the ability to efficiently manage multiple priorities simultaneously
• Demonstrated ability to effectively work with agencies

Preferred Qualifications

• Experience in technology, digital platforms, or media and entertainment industries
• Background in news journalism and/or in corporate communications roles
• Experience in issues management as well as an understanding of regulatory and cultural nuances across the DACH markets
• Ability to navigate complex stakeholder environments and align cross‑functional teams
• Strategic thinking combined with hands‑on execution to deliver measurable impact
• Creative thinker and problem solver with the ability to swiftly understand complex topics
• A self‑starter who enjoys working in a cross‑cultural and fast‑paced environment

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.