Brand Marketing Lead

Crytek; Frankfurt (Oder); Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading gaming company is seeking a Brand Marketing Lead in Frankfurt (Oder) to define and execute a comprehensive brand strategy. The role involves data-driven decision-making, team leadership, and ensuring brand consistency across all marketing efforts. Ideal candidates have 7+ years in marketing within the games industry and experience with live-service games.

Leistungen

Career Path: professional development and a plan to progress towards your goals.

Relocation Support: full coverage of flights to Frankfurt for you and family.

Company Apartment: fully furnished apartment for first three months.

Public Transport Pass: free access to public transport in Frankfurt.

Gym Card: membership at Fitness First in Germany.

State-of-the-art Office: modern office with open spaces.

International Environment: diverse team from many countries.

German Classes: language courses for you and your family.

Events: company events including seasonal parties.

Vacation Days: 24 days per year, increasing over time.

Qualifikationen

• Approximately 7 years of experience in Marketing, Brand, or Product Marketing in the games industry.
• Previous leadership experience (around 2+ years), including cross-functional marketing teams.
• Hands-on experience developing and executing go-to-market strategies for live service games.

Aufgaben

• Champion the interpretation of data/analytics/market research insights.
• Ensure consistent brand messaging and positioning across all marketing channels.
• Develop and implement the overall brand strategy.

Jobbeschreibung

Overview

Crytek is looking for a Brand Marketing Lead to join the team. As Brand & Marketing Lead, reporting to the Head of Product, you will be responsible for defining and executing the brand and marketing strategy across our games. You’ll ensure our Brand DNA is clearly and consistently represented in everything we do — from how we market to players, to how we position our products in the market. This is a strategic and hands-on leadership role that combines data-driven thinking, creative execution, and team leadership — all in close collaboration with game, publishing, and external partners to build meaningful and lasting player connections.

Responsibilities

• Champion the interpretation of data/analytics/market research insights, ensuring the Brand DNA is represented in-game and in all marketing activities/assets.
• Ensure consistent brand messaging and positioning across all marketing channels.
• Develop and implement the overall brand strategy, including goals, target audiences, and key performance indicators (KPIs).
• Manage and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
• Oversee the marketing budget, allocate resources effectively, and track spending to ensure optimal ROI.
• Create and execute marketing campaigns across channels, including advertising, influencers, content marketing, CRM, and social media.
• Monitor and analyze the performance of marketing campaigns and creatives, using data to identify areas for improvement and optimize results.
• Conduct market and player research to understand customer needs, identify market trends, and analyze the competitive landscape.
• Collaborate with other departments within the Publishing and Game teams; act as the voice of both the player and the market in key discussions.
• Work with marketing agencies, including influencers, creative agencies, market research vendors, and more.
• Stay informed about the latest marketing trends, technologies, and best practices.

Requirements

• Approximately 7 years of experience in Marketing, Brand, or Product Marketing in the games industry. Experience with live service games is a plus.
• Previous leadership experience (around 2+ years), including cross-functional marketing teams (advertising, PR, social media, design, etc.).
• Educational background in Marketing, Business, Communications, or a related field is helpful—but equivalent professional experience is equally valued.
• Hands-on experience developing and executing go-to-market strategies for live service games, across multiple platforms and global regions.
• A genuine interest in gaming communities, particularly in live service models and/or horror culture. Familiarity with Hunt: Showdown, extraction shooters, or multiplayer horror games is welcome, but not required.
• Confidence in working with data—from interpreting player behavior to using both quantitative and qualitative insights to shape marketing strategies.
• Experience working with development teams to design and communicate player personas and identify areas for improved engagement and player experience.
• Skilled in planning and conducting player and market research (e.g. surveys, focus groups), and sharing findings clearly and actionably.
• Solid understanding of product positioning, promotions, pricing strategies, and trends—especially within live service or free-to-play game models.
• Fluent in English. German language skills are a plus, but not required.
• Relocation to Frankfurt am Main, Germany is required (relocation support and onboarding assistance provided).

Benefits

• Career Path: professional development and a plan to progress towards your goals.
• Relocation Support: relocation budget and full coverage of flights to Frankfurt for you and your family; visa/work permits assistance and guidance during relocation, plus help settling in Germany.
• Company Apartment: fully furnished company apartment during the first three months in Frankfurt.
• Public Transport Pass: free access to bus, tram, and metro in Frankfurt.
• Gym Card: membership at Fitness First in Germany with access to facilities and classes.
• State-of-the-art Office: modern office in the heart of Frankfurt with open spaces and quiet zones.
• International Environment: diverse team with employees from many countries.
• German Classes: language courses for you and your family.
• Events: company events including starter breakfasts, seasonal parties, and Gamescom trip in Cologne.
• Vacation Days: 24 days per year, increasing to 28 days over time, plus ~10 public holidays.