Brand Marketing Consultant

World Food Programme; Berlin; Hybrid; EUR 50.000 - 70.000; Teilzeit

Zusammenfassung

A humanitarian organization is seeking a Brand Marketing Consultant for their ShareTheMeal Initiative. This role is pivotal in extending the app's reach through brand marketing campaigns and strategic marketing initiatives. Candidates should have a Bachelor’s degree and 3-5 years of experience in marketing or social media management. Proficiency in both English and Arabic is required. The position offers a flexible work environment based in Berlin.

Leistungen

Inclusive workplace environment

Investment in personal development

Attractive compensation package

Qualifikationen

• 3-5 years in marketing, social-media management, project management, journalism or communication.
• Fluent written and spoken English and Arabic; knowledge of a second UN language is a plus.

Aufgaben

• Support the planning, execution, and evaluation of ShareTheMeal brand marketing campaigns.
• Leverage data and insights to design high-quality fundraising creatives.
• Analyze paid-advertising performance and use insights to refine content creation.

Kenntnisse

Project-management

Strong analytical abilities

Experience with social-media platforms

High-quality written communication

Interpersonal skills

Self-motivated

Fluent in English and Arabic

Ausbildung

Bachelor’s degree

Jobbeschreibung

Brand Marketing Consultant - ShareTheMeal Initiative PSP

Location: Berlin / Remote
Contract: Regular Consultant – Short Term
Duration: 11 months
Line Manager: Global Content Strategy & Operations Lead

Deadline for Applications

30 November 2025, 23:59‑GMT+1 (Central European Time, Berlin)

About WFP

The World Food Programme is the world’s largest humanitarian organisation, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.

Why Join WFP

• WFP is a 2020 Nobel Peace Prize Laureate.
• We offer a highly inclusive, diverse and multicultural working environment.
• WFP invests in employees’ personal and professional development through training, coaching, mentorship and internal mobility opportunities.
• Our work spans the globe, allowing you to collaborate with colleagues in various country, regional and global offices.
• We offer an attractive compensation package (see Terms and Conditions section).

About ShareTheMeal

ShareTheMeal is WFP’s fundraising and awareness‑raising mobile app. Launched in 2015 as part of WFP’s Innovation Accelerator, the award‑winning app currently has more than 93 million users worldwide who have shared more than 160 million meals (US$ 100 million). It drives the organisation’s growth strategy for individual giving and serves as a key driver for future fundraising.

Background and Purpose of the Assignment

The Marketing Consultant will help extend ShareTheMeal’s reach and impact by developing and executing brand marketing campaigns, creating engaging content, and growing the user base through strategic marketing initiatives.

Accountabilities / Responsibilities

• Support the planning, execution and evaluation of ShareTheMeal brand marketing campaigns, including key campaigns such as End‑of‑Year and Ramadan.
• Develop and document campaign best practices and learnings.
• Create new creative ideas to activate both prospective and existing app users.
• Leverage data and insights to design high‑quality fundraising creatives for digital channels.
• Analyze paid‑advertising performance and use insights to refine content creation.
• Prepare briefings for creative content for tactical paid‑ad campaigns.
• Review and localise campaign materials and content to Arabic.
• Support the brand marketing lead and head of marketing as needed.

Deliverables at the End of the Contract

• Tactical paid‑ad campaigns are planned, launched and evaluated on time to high quality standards.
• Brand marketing campaigns are planned, launched and evaluated on time to high quality standards.
• Impact of each campaign is measured, documented and reports are stored on the internal knowledge base.
• Regular updates on social‑media influencer management are prepared and documented.

Qualifications & Experience Required

• Education: Bachelor’s degree.
• Experience: 3‑5 years in marketing, social‑media management, project management, journalism or communication.
• Skills:
  • Project‑management: plan ahead, anticipate dependencies and manage competing priorities.
  • Strong analytical abilities (both quantitative and qualitative).
  • Experience with social‑media platforms such as Facebook, Instagram, Snapchat and Tik‑Tok.
  • Ability to create Tik‑Tok, Instagram stories & posts.
  • High‑quality written communication, including graphically‑based PowerPoint presentations.
  • Interpersonal skills, collaborative spirit and diplomatic interaction across cultures.
  • Self‑motivated, autonomy‑driven and proactive problem‑solving.
  • Commitment to WFP’s mission.
  • Languages: fluent written and spoken English and Arabic; knowledge of a second UN language is a plus.

Legal and Equal Opportunity Statements

WFP celebrates and embraces diversity. It is committed to equal employment opportunity for all, regardless of race, colour, national origin, ethnicity, gender, sexual orientation, religion or belief, HIV status, disability or any other protected characteristic.

Applicants will not be charged any application, training, interview or verification fee. If you receive any request to pay a fee, please disregard it.

All employment decisions are made on the basis of organisational needs, job requirements, merit and individual qualifications. WFP is pledged to provide an inclusive workplace free from discrimination and harassment.

Reasonable Accommodation

WFP supports individuals with disabilities by providing reasonable accommodations throughout the recruitment process. Please contact WFP if you require an accommodation.

Reminders Before You Submit Your Application

• Ensure your profile is accurate, complete and includes employment records, academic qualifications, language skills and UN grade (if applicable).
• Upload your CV and cover letter in English.
• Only these two documents are required at this time; additional documents may be requested later.
• Contact the recruitment team if you face any challenges with submitting your application.
• Only shortlisted candidates will be notified.

Additional Information

• WFP is not affiliated with any UN-related advisory or audit committees; appointments under such bodies are prohibited.
• Key skills highlighted for this role include marketing, digital communications, social‑media strategy, content creation and project delivery.