B2B Content Marketing Manager

FREE NOW; Hamburg; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading European mobility company is seeking a B2B Content Marketing Manager in Hamburg. In this role, you'll create and manage content strategies to engage B2B audiences effectively. The ideal candidate has over 4 years of experience in content creation, is skilled in storytelling, and has a data-driven mindset. The role offers flexible working arrangements and benefits to support your work-life balance.

Leistungen

Flexible working arrangements

LinkedIn Learning

Health Insurance

Sabbatical & special leave policies

Qualifikationen

• 4+ years of content creation or copywriting experience.
• Experience working agency side or as an in-house agency.
• Open to experimenting with AI tools.

Aufgaben

• Select channels, messages, and timing for B2B content strategy.
• Produce high-quality content aligned with the brand.
• Monitor performance and report to Head of B2B Marketing.

Kenntnisse

Content creation

Copywriting

Social media knowledge

Storytelling in English

Data-driven mindset

Curiosity about AI

Jobbeschreibung

Overview

Location: Hamburg or Barcelona

As the B2B Content Marketing Manager, you'll be responsible for the strategy and creation of engaging content across all B2B channels to open the doors to our B2B audiences and connect with them to build meaningful connections with our business customers and ultimately, to drive sales.

You will be building and leveraging the Freenow for Business brand on a global level, and fueling the user journey with your content that attracts, converts and retains our customers. You could start Monday morning writing a podcast, be publishing social media articles before lunch and presenting a channel strategy to management in the afternoon. It’s a truly diverse role needing strategic flex, and executional excellence.

TO BE SUCCESSFUL IN THIS ROLE

• 4+ years working content creation or copywriting experience
• Experience of working agency side or acting as an in house agency
• Knowledge of the social media landscape
• Data driven mindset
• Storytelling English language native level with a love of how language can be used to tell a compelling narrative
• AI curiosity - whilst you might not be actively using AI your workflows - an openness to experiment, learn and integrate.

YOUR DAILY ADVENTURES WILL INCLUDE

• B2B Content strategy selecting which channels, messages and timing to use to communicate effectively with our target audiences and how to measure impact
• B2B Content creation - the production of high quality, high performing content consistent with our company’s brand, such as white papers, blogs, press releases, email marketing, messages, case studies, presentation and speaking opportunity content, as well as webcopy
• Content delivery and optimisation - coordination with a matrix of different international stakeholders to ensure transcreation and effective delivery on time, to need
• Performance reporting - monitoring and reporting the performance of content to the Head of B2B Marketing and broader stakeholder group
• Stakeholder management - Coordinate with our SEO agency on the creation of SEO blog content, challenge our results based on our KPIs and leverage internal SEO best practices on a monthly basis
• Creative asset delivery is the different creative assets to be delivered with the central design team and internal B2B stakeholders

BENEFITS & PERKS IN A NUTSHELL

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

ABOUT FREENOW

We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport. Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive. Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.