App Marketing Manager

FREENOW; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A multinational mobility solutions company is seeking a Digital Marketing Specialist to plan and manage app marketing campaigns. The ideal candidate will have over 3 years of experience in digital marketing, focusing on performance optimization across major platforms. This role offers flexible working arrangements, health insurance, and other local benefits depending on your location.

Leistungen

Flexible working arrangements

Sabbatical policies

Mobility Credit

Health Insurance

Employee assistance program

Qualifikationen

• 3+ years of relevant experience in Digital Marketing.
• Hands-on experience with app marketing campaigns.
• Data driven mindset to analyse and optimize campaigns.

Aufgaben

• Plan and manage digital app marketing campaigns.
• Develop digital media strategies to achieve targets.
• Collaborate with analytics teams for performance insights.

Kenntnisse

Digital Marketing

Data Analysis

Campaign Optimization

Creative Collaboration

Tools

Google Ads

Apple Search Ads

TikTok

Snapchat

Appsflyer

Adjust

Singular

Jobbeschreibung

Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition and re-engagement
• Develop and execute digital media strategies and plans to achieve our awareness and performance targets
• Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
• Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
• Analyse audience cohorts to share performance insights on ROAS, retention and CLV.
• Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
• Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

TO BE SUCCESSFUL IN THIS ROLE:

• 3+ years of relevant experience in Digital Marketing
• Hands on experience setting up and optimising digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, TikTok, META, Snapchat and others
• Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
• Experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
• Knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimisation)
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We want you to grow and evolve, bring your true self to work.